Why Social Media is Important for Your Personal and Professional Life

Why Social Media is Important for Your Personal and Professional Life

Why Social Media is Important for Your Personal and Professional Life

Facebook recently marked its tenth anniversary. What was once a website exclusive to Harvard University students quickly spread online and altered how people connect. According to statistics, Facebook has 1.23 billion monthly active users and has served as an inspiration for other popular networking sites.

These social media platforms have altered how we communicate with one another. It’s easy to stay connected to people’s lives thanks to websites like Facebook, Twitter, LinkedIn, Vine, and others. With the status updates, pictures, and videos that pals share online, you may simply catch up with them. Social media is also crucial for businesses and anyone wanting to expand their professional network or find jobs. It is not simply useful for your personal life.

Keeping up with and navigating through the numerous social media sites and applications that appear every year can be challenging. Depending on what you’re looking for, each one can help you in a variety of ways and has something unique to give. Use this introductory course to learn more about each social media site and what it can do for you before you plunge in. It teaches you how to create accounts on various websites and introduces you to the fundamental terms used in social media.

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Making Personal Use of Social Media

The main attraction of social media is how quickly and easily one can communicate with friends and loved ones. Through status updates, images, and videos, you can broadcast exciting news about your life. Or you can divulge specifics about your day; in short, you can divulge any information you like about your life. It allows distant family members to feel like they are a part of your life without using a plane ticket or long-distance communication. Facebook is probably the greatest social networking site for this use. This particular website is the best for sharing your life with others because it mixes status updates, pictures, videos, and more.

Twitter provides more of an opportunity to network and get to know individuals for those wishing to meet new people, such as those who have recently moved to a new place. There are Twitter meet-ups everywhere, and your town probably hosts a couple of them. This is a fantastic approach to make new friends in a relaxed setting. Hashtags are used on Twitter as well so you can see what other users are discussing. Look up the hashtag for your city to connect with those who are discussing or disseminating information about it.

Social media usage for business

It’s crucial to be active on as many social media platforms as you can for your company. These websites have distinct users on each one and provide a variety of choices for sharing information. Therefore, the more websites that feature your company, the more people will notice it. As was previously noted, several sites have distinct advantages, therefore it’s crucial that you feel at ease utilizing each one.

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Facebook enables users to learn more about your company. You can converse through texts, photographs, status updates, and other methods. Interaction is the secret to using Facebook successfully. Answer any questions that customers post on your page. Your page will receive more “Likes” as a result of the people who “Like” it interacting with you and spreading the word about your company. Of course, engaging in conversation won’t be the only way to stand out. You must inform your followers on what is happening with your company by posting status updates, images, links, and more. Your followers will want to interact with you more if you give them helpful information. Starting a Facebook page could at first seem intimidating to people without any experience. Starting your business on Facebook will be made easier by taking this course.


You may rapidly share news and updates about your company on Twitter. It’s crucial for you to engage with your followers, just like on Facebook. Additionally, it allows you the opportunity to connect with like-minded individuals using the previously mentioned hashtags. If you include the hashtag #Tedx when tweeting about Tedx, your tweet will appear in any searches that include the word “Tedx.” This method of using hastags can help you find others who are discussing the same subject as you as well as assist other people find you. Through this strategy, you may communicate with them and, ideally, gain more customers and clients for your company. It can be intimidating to create your first tweet and attract followers, just as when you first start using Facebook. With 465 million users, choosing which accounts to follow for your page on Twitter might be difficult. You want to identify accounts that are relevant to your company and provide news and updates that are relevant to your interests, of course. We provide this course for businesses to help them get started on Twitter.


Instagram is a fantastic platform for social media show-and-tell. Similar to Twitter, it makes it simpler for people with similar interests to find and follow you by using hashtags. The ability to use this social media platform to showcase new arrivals makes it ideal for individuals in the retail industry. Own a bakery and want to stock your store with opulent treats and pastries? Upload images of freshly baked products with the right hashtags to social media. Have new spring arrivals in your boutique? Every day, fashionistas search Instagram for fresh brands and trends. To grab people’s notice, put your recent additions in the open and tag them. Similar to Twitter, the more you use hashtags, the easier it will be to identify others in your profession who share your interests. You will be able to network with people both locally and globally. We provide this course especially for businesses to communicate with their customers on Instagram.

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Promote Yourself Professionally

If you are looking for a career or are going to enter your sector, social media is also crucial. You want to present a positive online presence since hiring managers look up candidates’ names online. Given that LinkedIn is the world’s largest professional network, it is undoubtedly the greatest platform for networking and connecting with experts in your industry. You must first create a profile for yourself that will set you apart from the site’s millions of other members. We provide this training to help you make connections and enhance your professional reputation in order to better establish your profile.

Similar to LinkedIn, Twitter enables more informal professional networking. Make sure your tweets are professional, informative, and engaging if you’re looking for a job and your Twitter profile is public. These qualities will increase your following and make you more recognizable.

These are only a few examples of how social media affects both our personal and professional lives. You can catch up with friends and relatives, trade information quickly and simply on these sites, and you might even be hired in the field you’re interested in. You will gain more advantages from social media as you use it more frequently. You will soon become a social media guru with friends, followers, and connections all over the nation and even the world.

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Godwin Akpan

I am a social media marketer, I love writing that will help people grow and promote their products and businesses online. Keep Reading my posts to learn more thank you.

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