Which is Better: Google Ads or Facebook Ads? How to Choose the Right Advertising Platform for Your Real Estate Business

Leave a Comment / By / March 6, 2023

Which One is Best for Real Estate: Facebook Ads vs Google Ad

Which is the best advertising platform for real estate? Facebook or Google?

The answer may seem obvious, but it’s not as simple as it seems. When you’re using your own budget to advertise your property, which one should you use? Before we dive in, let’s clarify some ground rules:

  1.  We’ll assume that you’re just starting out and don’t have a large budget to spend on ads.
  2. We will also assume that your marketing goal is purely to generate leads (otherwise the decision would be much more complex).
  3. You’re fairly new to Facebook ads or Google Ads and have no prior experience with either of them.

When it comes to marketing for real estate, Facebook and Google AdWords are two of the most commonly used platforms. But which one works best? It’s important to know what you’re getting into before you commit.

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With a variety of social media networks, the competition for advertising is more intense than ever. It’s hard to know which one to focus on, and which one will be best for your business. Facebook ads are a great option because they’re easy to set up, and they can also be targeted to reach a specific audience such as people in a certain age range or with certain interests. But what about Google Ads?

They’re not just for search engine users! Google Ads are also good for local businesses that want to show up in search results and have their listings appear on Google Maps. There are some differences between Facebook Ads and Google Ads, but they both have their strengths. If you’re looking for more information on how these two platforms work, continue reading this article.

Also Read: How To Run a Profitable Advert for Your Product or Services on Twitter: A Step-by-Step Guide

Building your brand takes a lot of time and energy. It’s not easy to get people to trust you when you’re new in the game. And it’s even harder to convince them to buy what you’re selling. Facebook Ads and Google Ads are two powerful tools for advertising, but which one is best for real estate?

Here, are some things you should know about these two platforms:

  1.  Facebook has a higher reach than Google, but they also have a higher cost per click
  2. Google offers more targeting features
  3. Facebook offers lead collection forms
  4. Google has more advertising formats
  5. Facebook is easier to use than Google due to its simple interface
  6. Both platforms offer mobile

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Which is Better: Google Ads or Facebook Ads? How to Choose the Right Advertising Platform for Your Real Estate Business

There is a lot of talk about Facebook Ads and Google Ads, which one is best for real estate. Both have their pros and cons, so it’s hard to pick just one.

Google Ads are the most expensive, but they also have the largest reach. They’re great for targeting people with money to spend on a big purchase like a home. Facebook Ads are cheaper than Google Ads and are better for targeting local communities or narrow demographics. They’re great for getting the word out about an open house or making connections with potential buyers in your area. They’re also more targeted than Google Ads because you can easily target your ads based on location or interest group.

Ultimately, both platforms have their perks and both

Which One is Best for Real Estate: Facebook Ads vs Google Ads
Which One is Best for Real Estate: Facebook Ads vs Google Ads

Why Use Ads

A Real Estate Agent uses ads to target people who are looking to buy, sell or invest in real estate. The ads send a message to them directly about an upcoming open house, selling real estate or an upcoming listing. If you don’t have local listings to advertise, you can target the area you want to sell or buy real estate in. You can also target people based on education, location and more. For example, if you are planning on listing a home that will appeal to certain demographics, you can target people in your area who attend certain universities.

See: The Benefits of Google AdWords for Real Estate We Recommend Google Ads Here’s a good way to compare the two. In most cases, Facebook Ads are about 30 percent cheaper than Google Ads, but have a lower reach.

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Pros vs Cons for Real Estate

Pros Affordable : Google Ads are pretty cheap. They’re even cheaper when comparing with other ads on Google.

Big and Compelling Targeting : Google Ads have great targeting capabilities, Google Ads have great targeting capabilities.

High Revenues : Google AdWords brings in huge revenues for real estate agents. : Google AdWords brings in huge revenues for real estate agents.

Personalization: Google AdWords is amazing for targeting an audience and getting their attention.

Cons Groups : When we do Google Ads campaigns, we always group by our target audience, and that can be very annoying for real estate professionals who do not use a lot of generic terms like “house hunter.

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Google Ads vs Facebook Ads

The answers to these questions boil down to three questions. Are your goals to get new clients? Is it to grow your business or increase the number of properties listed? Are you comfortable leaving it up to an algorithm to buy your ads? If you’re open to leaving your ads in the hands of a large technology company, you’ll want to use Google Ads.

But if you want to curate your ads to target certain demographics, or you’re happy with your agents posting their own ads, Facebook ads are probably your best choice. Get Certified with We at Coldwell Banker® Realty Each agent at Coldwell Banker is known as a Coldwell Banker® Certified REALTOR®, which means they’re highly trained in all aspects of real estate, from professional sales and management to marketing, insurance, and taxes.

How to choose the right advertising platform for your real estate business

To help you make a smart decision about which platform is best for you, we’ve put together a guide on how to choose the best advertising platform for your real estate business: Evaluate Your Business and Target Market The first step is to assess your business and the type of people who will be visiting your listings. Do you have the right target market? Maybe you’re going after buyers only.

Then Google Ads might be a good fit. Facebook Ads might be a good fit if you’re trying to build a local audience. And Craigslist might be a good fit if you’re in a smaller, more specific market. Real estate agents aren’t the same everywhere. And depending on where you’re located, some platforms will be more appropriate than others.

Also Read: How To Run a Profitable Advert for Your Product or Services on Twitter: A Step-by-Step Guide

Which One is Better?

If you’re looking to market your home for sale online, both Google Ads and Facebook Ads have their uses. But which one should you choose? We asked a panel of real estate experts to weigh in on the question.

Yogi Berra: My only advice is don’t lose money, but if you lose some, you still won’t lose much. I don’t really care which one you choose.

Ed Zitron: One thing that Google is better at is the traffic acquisition cost (TAC). Facebook has a very low TAC, but Google is a better solution for certain demographics. So where people are looking online is a big part of what they do.

If you’re going to market your house, Google is a better solution. Tim Nguyen: I would say Google. They are a little bit more refined for a specific audience.

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Conclusion

It depends on the budget and business goals for your real estate business. Use all the tools at your disposal, as long as it’s making money for you.

Thank you for reading this…….

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