What Is The Difference Between a Sponsored Post and a Boosted Post?

The Difference Between Sponsored Posts and Boosted Posts: What You Need to Know

There is a difference between sponsored posts and boosted posts. A sponsored post is an advertisement that you create and ask a company to share and sponsor for you. For example, if you own a small business, you might want to reach out to bigger brands in your industry and ask them to share your content with their followers. This post will be labeled as “sponsored” or “advertisement” on the site it’s posted on, or by adding a label (for example, #sponsored) in the post itself.

A boosted post is when your Facebook page shares your content to its audience which may not yet know about it. Boosted posts are usually limited to just one day and they can be scheduled for up to two weeks.

Sponsored posts are often thought of as advertisements, but they are not the same thing. Sponsored posts are usually commissioned by brands or agencies for a fee. The brand pays the writer and influencer and provides copy and graphics for the post. The post is created according to their specifications and may be written as a third-person account.
Boosted posts, on the other hand, are not paid for by brands or agencies. They are simply promotional posts placed higher in an individual’s feed than usual organic content that has been posted on their personal social media accounts.

Also Read: Best Facebook Ads Strategy For Restaurants: How to Create a Winning Campaign

Many bloggers believe that boosted posts can cause confusion among followers who do not know whether they’re viewing content from the blogger’s personal account or one sponsored by a brand.

What Is the Difference Between a Sponsored Post and a Boosted Post?

It is important to know the difference between sponsored posts and boosted posts. The two are very different types of postings on social media. A sponsored post is a paid post that a company pays a person or a business to create and publish. A boosted post, on the other hand, is an unpaid post that a person or business pays to have their account see more activity.

The two types of posts are used for different reasons and have different effects on the audience. As such, it’s important to be aware of the differences before you start posting so as not to confuse your followers.

What is a sponsored post?

A sponsored post is when a company pays a person or business to publish content on social media platforms. The post will then be promoted to a broader audience.

How does a sponsored post work?

The content will be created by the brand’s social media marketing team. This content will be generated for the purpose of generating traffic and engagement on the social media platform.

So for example, if a company wants to promote a new product, they might commission a content creator to write a post that will be promoted in the company’s feed on the social media site.

On the other hand, if a company is in the business of creating promotional content for companies, they will commission content creators to write and publish content about their products.

What is a boosted post?

The boosted post is a type of ad or post that a person or business pays to have their account view more. Think of it like a small viral ad that’s been pushed to a much bigger audience. Boosted posts often have a specific audience in mind, but they are still capable of going viral. The benefits of boosting posts are that they reach a much wider audience and can go viral at the click of a button.

What Is the Difference Between a Sponsored Post and a Boosted Post?
What Is the Difference Between a Sponsored Post and a Boosted Post?

Although boosted posts are a way to spread awareness of your brand, they can easily end up as unwanted spam if you use them wrong.

What is a sponsored post?

A sponsored post, on the other hand, is a paid post that a company pays to create and publish. A sponsored post will typically have a set dollar amount attached to it that pays a person or business to create and publish.

Why do businesses use sponsored posts and boosted posts?

A sponsored post will tell your followers that you are sponsoring a certain post. A boosted post, on the other hand, won’t tell your followers that it’s sponsored. Rather, it will mention that the post is sponsored but the details will be minimal. When the boosted post is published, it will encourage your followers to share it with other people. It is a great way to spread the word and get more people to follow you.

Also Read: The Best Social Media Platforms To Advertise Your Products or Services and How To Advertise Them For Maximum Effectiveness

Why don’t businesses pay more for boosted posts?

The reason businesses don’t pay more for boosted posts is that it’s easier to get followers. Most of the time, when you pay for boosted posts, you will have to wait for months before you can use the posts. You won’t be able to immediately see the results of the boosted post on your timeline.

What about the audience?

When you start posting on social media, you want to appeal to the audience to generate the most traffic. Some sponsored posts, on the other hand, are made to impress people without the guarantee of driving traffic to a website.

That being said, every post has the chance to turn into a boosted post. In that case, there’s no guarantee that your social media posts will gain you a lot of traffic. You can keep your eye on analytics tools to measure the number of visitors that a post is bringing you.

What is engagement on social media?

Engagement on social media is usually measured by how many likes, comments, and shares are achieved. If people are more engaged with your posts, you’re on the right track.

How do businesses benefit from these types of posts?

As an entrepreneur, one of the things that you need to do is find a way to get the word out about your business. That means posting regular updates on your social media accounts. The best way to do this is to create a combination of posts, such as boosted posts and sponsored posts.

When you post sponsored posts, the focus is on earning more followers, growing your influence, and getting more people to buy your product or service. This is different to a boosted post, which is targeted at a small audience of followers who already follow you. If you are looking for more details about this type of post, read the blog post: Boosted Posts and Founder Marketing: 10 Must-Know Principles of Boosted Posting.

The ROI of Sponsored Posts

When someone clicks on a sponsored post, they are not typically seeing the full content from that company. Instead, they are seeing an ad or post from that company without having to pay.

The only reason that an audience would see a sponsored post is because of a deal that a company or person is offering.

For example, you may be going to a garage sale and the person running the sale is promoting a piece of equipment. If you buy the equipment, then that company may promote the post so that you’ll see it.

Also Read: Best Facebook Ads Strategy For Restaurants: How to Create a Winning Campaign

It’s important to make sure that your audience understands that sponsored posts are more like an advertisement than a news story.

How to Make a Paid Sponsored Post

You can easily make sponsored posts with the help of social media marketing software.

The ROI of Boosted Posts

Boosted posts are often seen as a more authentic form of advertising because they show that a person or business is genuinely interested in engaging with their audience. A boosted post may, however, also be more expensive. Most brands will not pay for them unless they have a large audience or they know they can get a high level of engagement.

Engagement Costs

Unlike sponsored posts, boosted posts require a high level of engagement in order for them to be effective. This means the cost of a boosted post will be higher. Unless a person or business has a large, active following, they will have to pay for some engagement before they will see a boost in social media activity.

Advantages of a Sponsored Post

A sponsored post, on the other hand, is much cheaper.

The Difference Between the Two

In a boosted post, a person or business pays a social media agency to boost a post. Typically, the paid social media agency will pay about $50 to $100 for the boost.

Also Read: Facebook Ads Vs Google Ads: Which Is Better for Dropshipping?

On the other hand, a sponsored post is a post where a company buys advertising space on a person’s account. An example of a sponsored post might look like this:

This example has been posted by Wayfair, an online retailer. The sponsored post here was a placeholder ad placed on a social media account. When the post was viewed and liked by other users, the sponsored ad would come up with a link that pointed to a site where the person or business could place an order. This is very similar to the promoted posts that appear on other social media platforms like Facebook.


Promoting a new video game on your website could take time and money. You can’t expect to get paid for the work you do. However, you can promote a new video game on your website and expect a positive result. If you like, create a video showing other people what the game is all about and promote it by creating a promotional blog post.


Republished by permission. Original here.

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This post was originally published on March 14, 2014.

Permission is required before any part of this blog post is reprinted, reworded, or used in any form.

This project is part of a month-long “Partner Fridays” series in which we highlight other small businesses, organizations, and social media accounts that are doing something right.



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