Social Media Marketing Tips For Every Platform To Supercharge Your Strategy

Social Media Marketing Tips For Every Platform To Supercharge Your Strategy

Social media is being used by both new and well-known brands to grow their following, get more leads, and make more sales. With all the platforms you can use, building a brand through social media might seem like a huge task. But it’s easier than ever to connect with people on social media and let your brand grow on its own.

Whether you’re just getting started with social media or have been using it for years, there’s always something you can do better. Every platform is used for different things.

In this article, we’ll talk about social media tips and tricks that you can use to make your marketing plan work better. Then, we’ll go over the best social media sites you should be using and how to get the most out of each one.

Tips for using social media on any platform: 

  • Tips for Facebook on Social Media
  • How to use Twitter for social media
  • Social media tips for Instagram
  • How to use social media on LinkedIn
  • Tips for using social media on any platform.

1. Make a different plan for each social media site.

You need a specific, well-thought-out plan for each platform you use, just like you do for the other parts of your marketing plan. Each platform has its own quirks and best ways to get people to use it. Your brand might not need to be on every platform, but if you want your posts to reach the right people, you need a strategy for each platform.

Make sure you can answer questions like these:

  • Why do I use this service?
  • Who will this platform reach?
  • What kinds of posts work best on this site?
  • How do my posts make this platform special?
  • If you can’t answer these questions, you might want to think more about why you’re spending time there.
  • Getting answers to these questions will also help you come up with a plan for that platform.

If you’re just starting out, put the quality of your content ahead of how many posts you make or sites you use. Most businesses, especially small ones, do a mediocre job or nothing at all when they try to implement a new strategy on five different social media networks.

2. Be consistent.

How often you post should be different for each social networking site you use. To get the most out of your audience on platforms like Twitter and Instagram Stories, you have to be active more than once a day. Other types of posts, like regular Instagram posts and Facebook status updates, aren’t as important and can be used less often. When deciding how to post, you should think about things like how the algorithm works on each platform and whether content is posted in order or based on other things.

This goes back to your plan to use social media to market your business. You should write down:

  • The frequency with which you intend to post on each social media site is determined by what works best on that site.
  • What type of content do you intend to publish on each platform?
  • Who do you want to reach with each platform?

Don’t forget that the people who follow you probably follow hundreds or even thousands of other people. If you don’t post new content as often as other accounts, it’s easy for yours to get lost and forgotten.

3. Organize your messages.

Each platform has its own group of people who use it. There will be some overlap between the people you’re trying to reach on each platform, but you still need to know your demographics so you can make your message as effective as possible.

With a clear message, you can create better content that fits with your brand and speaks to your audience. You can be sure that your social media posts will always be relevant to your audience if you have a clear message and stick to it.

You can choose who sees your social media posts by using Sprout Social’s great social media targeting feature. Depending on the network, you can target your posts by location, language, demographics, and other factors.

Say you want to share a post on LinkedIn that is meant for people in the finance industry. People who follow you in the IT or health industries might not find it useful. You can choose to only show that post to people in your network who work in the finance industry. This way, you won’t fill their stream with irrelevant content.

You can use a free trial of Sprout to try out the feature that lets you target your audience.

4. Keep track of what’s popular.

Once you know what your main message is, keep an eye on what’s popular on each platform. If you see a pattern or strategy becoming more popular and it fits with what you want to say, it’s a great idea to use it to get people to engage.

Don’t follow every new trend you see on the Internet. Making posts that don’t fit with your overall message but look like they do is a quick way to turn off the people you want to reach. You should never make a certain kind of content just because other brands are doing it.

This is why it’s so important to come up with a clear message that you can use to judge all of your future social media posts.

Make a list of sites in your industry that publish high-quality, up-to-date content. This is one way to make sure you have a steady supply of popular content. Add them to a Feedly or other RSS reader. Then you’ll have a dashboard with the most recent posts from sites you trust. You’ll also know you have good content that you can share with your followers with confidence. Even the dashboard for Sprout Social can be connected to Feedly.

Sprout Social uses RSS feeds to find content.

Use that content to help you come up with original posts for your brand that are different from what other brands in your niche are doing.

Count and look at the results.

To make sure that your social media marketing is giving you the best results, you need to track and measure it correctly. Over 40% of businesses don’t track their social media ROI accurately at all, which means it’s hard to tell if your strategy is working or not.

Find the key metrics that are important to your brand to make the process of tracking easier.

Some of the measurements you should look for are:

  • Facebook’s reach and how people use it
  • Retweets, mentions, and views on Twitter.
  • The number of clicks, views, and interactions on LinkedIn.
  • Engagement with Pinterest and views
  • Instagram likes, comments, and tags
  • Instagram Stories views and interactions
  • You should keep an eye on these metrics once a week, once a month, and once every three months so you know when and if you need to change your social media strategy.

Invest in video content.

Right now, there is a lot of growth in video content. With the rise of IGTV, YouTube, Facebook Live, and other video platforms, social media users are watching more videos than ever before.

Over the past three years, the number of video views on YouTube and Facebook has gone up by more than 99% and 258%, respectively. A photo or text-only Tweet is 6 times less likely to be shared than one with a video.

Here’s how Warby Parker told their followers that they were hiring with a fun and interesting video tweet:

Not only do people interact more with videos, but networks like Facebook and LinkedIn are giving people who post videos more weight in their algorithms. This means that brands that post videos get more attention and reach than brands that only post text and images.

A/B test as frequently as possible.

A/B testing is a social media marketing tip that a lot of professionals use. A/B testing, also called “split testing,” is when the same piece of content has more than one headline to see which one gets more attention.

A/B testing is used by marketers for landing pages and sales pages, but you can also use it for your social media posts. Instead of sending out a tweet or Facebook post once and then forgetting about it, schedule the link to be shared multiple times and change the headline for each post.


A/B testing is important because people will react differently to a post depending on the copy and CTA phrases used.

If a piece of content doesn’t do well on social media, it could be because it’s not very good. It’s also possible that the headline of your Tweet, pin, or Facebook post didn’t grab the attention of your followers. But if you don’t test a post against other things, you can’t be sure why it’s not doing well.

Use Sprout Social’s post planning feature to schedule your posts to be shared throughout the week and try out different headlines. Then, check to see which one gets the most attention.

Sprout Queue View Sprout Social

Smaller communities are becoming more and more important within large social networks. Whether it’s through Facebook Groups, Twitter Chats, or LinkedIn Groups, there are lots of ways to connect with people and companies in your niche who share your interests.

In the Sprout Social Index: Empower & Elevate, we found that 40% of social marketers think that private community groups will become more important in the future. By joining these communities, you can make yourself or your business look like an expert and connect with the people who are most interested in what you have to say.

Look for communities that are related to your business on the social media sites you use, then join them and start taking part. You can also start your own groups around your brand to find people who like the same things you do and are willing to promote your brand.

Talk to the people who are watching.

People who follow brands on social media want to have real interactions with those brands. So, make sure that, in addition to posting high-quality, relevant content, you keep an eye on each platform you use and interact with your audience. Answer any questions that come up in your posts, handles, or hashtags.

If you see other users talking about your brand or product, don’t be afraid to join the conversation and add something useful. Users want to know that there is a real person on the other end of the computer and not just a robot that sends out links all day.

Make sure that answering questions asked on each platform is part of your social media strategy. You should respond quickly when people talk about you, thank people who share your content, and add value when people talk about your brand.

You can also get people talking by asking them questions and letting them answer or add to the conversation. Most platforms make it easy to ask questions and get answers in the comments of a post.

You want your presence on social media to be like a two-way conversation. Instead of just talking at people, talk with them.

Don’t let changes to the algorithm get you down.

Social media sites are known for changing their algorithms at random and without warning, which makes a lot of users angry because they don’t get as much attention as they want. It can be tempting to try to “beat” the algorithm by using different content hacks. Instead of trying to find a quick fix, try to figure out what’s changed in the algorithm and change your content strategy. In many cases, keeping your content of high quality will help you avoid major problems caused by algorithm changes.

When algorithms change, it’s important to be everywhere and go where your users find the most value. Instagram is a great place to see this. Instagram’s newsfeed algorithm changes all the time, and many users have noticed that their posts aren’t getting as much attention as they used to. But Instagram Stories have stayed the same, and they still post in order. Also, more than 500 million people use Instagram Stories every day.

So, if people aren’t responding to your posts as much as you’d like, switch your attention to Instagram Stories. When you add a new post to your feed, you can post a story to get people to click through to your profile and like your photo. This will let the algorithm know that people want to see your posts and make them better at showing your posts to people who interact with them.

We work with both big and small influencers.

When you have a presence on social media, one of the hardest things to do is earn the trust of your audience on platforms with so much content. Partnering with influencers in your niche to help you promote your products in a more natural way is a great way to reach your audience on a more personal level.

When you work with a well-known influencer with a large following in your niche, you introduce your brand to a new group of people who might not be familiar with it.

Many brands are also turning to nanoinfluencers, who build a small but passionate group of followers. As influencer marketing becomes more popular, a micro-or nano-influencer can add more authenticity. If they have a loyal following of people who know, like, and trust them, getting a shout out from them will let their followers know that they recommend you as a brand to trust.

Get your whole team involved.

Your social media team doesn’t have to be the only people who contribute to your social media posts.

Encourage people from other parts of your company to help with your social media marketing. The more involved your team is, whether it’s by writing blog posts, sharing photos, or giving followers a look behind the scenes, the better.

Showing your followers that the brand they follow is run by a group of people will make you more trustworthy as a brand.

Into The Gloss is an example of a brand that does this often. They often let members of their team take over their Instagram Stories to show followers what a day in their lives is like or what goes on behind the scenes.

Use these suggestions.

Now that you know the most up-to-date social media best practices, let’s talk about some tips that will help you get the most out of each site.

  • Advice on how to market on social media by platform
  • Tips for Facebook on Social Media
  • Use paid ads and promoted posts on Facebook.
  • Even though the Facebook algorithm keeps changing in big ways, paid advertising is always a good way to get more people to see your posts.

If you have money and want to speed up your Facebook marketing, you might want to look into paid advertising. There are many more benefits to using Facebook’s ad platform than just getting your message out to more people. Facebook Ad Accounts have powerful targeting tools that let you find people who share the same interests as your audience. This gets your brand in front of the people who are most likely to be interested in what you have to offer.

You can also create very targeted messages that reach people based on their age, location, and even the type of device they are using when they see the ad.

An example of a paid ad on Facebook
Go Live: Facebook Live video still gets some of the most views of any kind of post on the site. The average Facebook Live session gets up to 10 times more comments than a regular video in your newsfeed. People watch live videos up to three times longer than they would stay to watch a video that had already been made.

You might have noticed that when people you follow on Facebook go live, Facebook sends you a notification. When you log in, Facebook Live streams are also at the top of your newsfeed. Facebook is putting a lot of effort into promoting live videos and doesn’t seem to be planning to move away from this kind of content.

Giving product demos, tutorials, or Q&A sessions on Facebook Live is a great way to get people interested and stay in front of them in a way that you know they will see.

Use a Facebook group to bring people together.

There’s never been a better time than now to start a private group on Facebook. If you have a Facebook Page, a Facebook Group that your biggest fans can join will help you connect with them even more and reach them in a more direct way. Your Facebook Page can give more general information, while your group can be a way for you and your audience to talk to each other and for your audience to talk to each other. Groups are a great way to start conversations about your brand and give people a place to connect over things they have in common.

Social Media Marketing Tips For Every Platform To Supercharge Your Strategy
Social Media Marketing Tips For Every Platform To Supercharge Your Strategy

The group can be very specific to your brand or product, or it can be about a broader topic that affects your industry as a whole. Before you start the group, you should be very clear on why you want to make it and what you hope to get out of it.

Don’t try to sell something hard in a group. Try not to be too salesy in your Facebook groups, but it is a great place to offer people in the group special discounts and promotions.

Make use of Facebook Messenger.

Facebook Messenger lets you talk to family and friends, and it’s quickly becoming a popular way for brands to connect with their users in a more efficient way as a marketing tool.

With the rise of chatbots, brands can automate their use of Messenger and create useful flows to answer frequently asked questions and grow their fan base in a more direct way than by targeting them on their newsfeed. Check out how people in your field use Facebook Messenger to see if there’s a chance for you to come up with your own strategy.

Chatbots can save you a lot of time when it comes to managing your community by answering questions and solving problems that come up often for your brand.

A chatbot with an easy-to-understand workflow is easy to set up with Sprout. You can even set up sales and nurturing conversation flows so that your chatbot can meet all of your customers’ needs.

Customer service at Sprout SocialBot builder

Once you’ve interacted with your audience through your chatbot, you can create custom Messenger subscriber lists that are warmer than your overall email list and send them personalized offers and updates.

How to use Twitter for social media

Even if someone doesn’t follow you, Twitter is still one of the easiest ways to connect with people in your field. It lets you join conversations that are popular at the moment and share your message with people who are interested in your niche but don’t know your brand yet. You can also become known as a thought leader in your field by adding useful information to topics that people are already talking about on Twitter.

Use hashtags the right way.

 We just talked about how important it is to join the conversation on Twitter, but it’s just as important to make sure the conversation is relevant to you.

Many brands try to stay in people’s minds by talking about everything that’s popular, whether it has anything to do with their brand or not. This is not a good plan, and you will lose sight of your main brand message as a result. Keep your message on track, and don’t jump from topic to topic to dilute your brand and message. Instead, you should focus on your own branded hashtags and on taking part in trends that are important to your audience and to which you can add real value.


Try out advertising on Twitter.

If you know your audience is active on Twitter, paid advertising can be a good way to get your message to the right people. You can promote your content on Twitter in three ways: through promoted tweets, promoted accounts, and promoted trends.

No matter what strategy you choose, advertising on Twitter can be very effective because it doesn’t get in the way and looks a lot like the natural content your audience is already scrolling through.

How to use social media on LinkedIn

Prioritize video content.

LinkedIn is a great place for content creators to find an audience. They can also take advantage of the fact that, like Facebook, LinkedIn rewards users who post videos directly to the platform. Before you post videos to LinkedIn, there are a few things to keep in mind. About 85% of people who use social media watch videos without the sound on. So it’s important to take that into account in your video by adding images and captions that explain what’s going on. With closed captioning, more people will be able to watch your video. LinkedIn even has its own built-in closed captioning feature.

LinkedIn also has some tips on how to make the most of the length of your videos to get the most views. They say that brand awareness and promotional videos should be no longer than 30 seconds. The best length for videos that are meant to sell services or products is between 30 and 90 seconds. Lastly, one LinkedIn study found that long-form videos with a more complex story could get just as many clicks as short-form videos.

Build on the platform itself.

Building your content on the platform means that instead of posting links to YouTube videos or blog posts, you host your content directly on LinkedIn using their tools. If you upload a video directly to LinkedIn, it will reach a lot more people than if you post a link to a video on another platform. Blog posts are the same way. LinkedIn gives more attention to sharing content that is hosted on its site than to sharing content that links to another site. For blog posts, you can put a link in the post saying that the post was originally on your website, or you can put a short excerpt of the article in the post that links to the full version on your website.

  • Social media tips for Instagram
  • Put up more Instagram Stories.

Since Instagram changes how posts interact with its algorithm all the time, it can be hard to tell if your posts will get a lot of attention. One way to make sure your Instagram followers don’t forget about you is to post stories regularly.

Instagram Stories happen in order. When you post a story, your followers will see your account at the top of their feed and know that you have a new story. You can make sure that people see what you post on your newsfeed by drawing attention to it with stories. If you have more than 10,000 followers, you can add links to your stories as well. By using these links, you can send people to blog posts, your website, or any other web page you want to share.

Utilize IGTV

Even if you don’t have time to make new videos for yet another platform, IGTV is a great way to share the videos you already have on a new platform. If you often make long Instagram Stories for your brand, you might want to make longer versions of those stories for IGTV. Tutorials, listicles, and videos of what goes on behind the scenes work well on IGTV.

Buzzfeed is a great example of a business that has used IGTV to its advantage. They often create interesting content that goes with what they post on Instagram and what they put on their website.


Changes are always being made to social media. Every year, new updates and trends come out, so marketers have to change how they do things to keep up. Use these tips to make your social media marketing plan, whether you have a lot of followers or are just starting out. They can help you get ahead of your competitors and grow your audience in a way that benefits both you and your industry as a whole.

What are some tips and tricks you use on social media to grow your brand? Try out our template for a 30-day social media plan to improve your plan right away.


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