Step By Step Guide on How To Use Social Media to get more Clients
It’s easy to squander a lot of time on social media and networking sites like Facebook, Twitter, and LinkedIn, all of which get a lot of press as tools for client attraction. To get ideal, high-paying clients from social media, you need to remember that the same rules apply as with traditional marketing: give value and build relationships!
As tools for client attraction, social media and networking sites like Facebook, guest posting, Twitter, and LinkedIn are getting a lot of attention, and it’s easy to waste a lot of time on them. To get ideal, high-paying clients from social media, you need to remember that the same rules apply as with traditional marketing: give value and build relationships!
At its core, client attraction is about PULLING clients in with a compelling message and making high-quality content that is so helpful to your audience that it makes them want to work with you. The same holds true for social media.
So, when you use social media, you need to know how to take advantage of this new way to market while still being “client-attractive.”
Here are some methods for doing so:
- Set a clear goal and come up with a plan. Due to how popular sites like Facebook and Twitter are, it’s easy to get caught in the “bright shiny object syndrome” and use these tools to market your business and bring in customers right away. But you can’t just jump in because “everyone else is doing it.” You should have a goal in mind. Is it to add names to your list? Can you bring in more customers? Place yourself in the market so that you have more potential customers and business partners. What do you want people to do or how do you want them to respond each time you use social media? First, figure out what you want to happen, and then make a plan.
- Pay attention to the long-term connection. Client The “churn and burn” method of building relationships is not all about attraction, and social media is no different. It takes time to get to know prospects well enough for them to become clients. Prospects on social media still want to know, like, and trust you before they decide to work with you or buy your product. With the help of social media, you can strengthen your relationship with the person you’re talking to. You can speed up your relationship or reach more people with the “connectivity” that social media gives you, but you need to keep your attention on the relationship and connection you build over time to stay client-friendly.
- It has nothing to do with you; it’s about them. Because anyone can use social media to connect with people, you need to be extra appealing to clients and stand out from the crowd. To “cut through the clutter” and make sure your message and connection stay at the top of your potential client’s minds, it’s important to focus on giving before you expect to get anything in return. Give the same “high-value” and “high-content” information that you do in your articles, emails, and on your website. Social networking is no different. Show your connections that you add even MORE value, and your prospects will be drawn to you.
- Be true to yourself, real, and honest. If you haven’t noticed a theme so far, it’s this: social media is all about connecting. People want to connect with you in a lot of different ways, just like they would in person. Be the same person on Facebook and Twitter as you are in person. People can still see through the “fake” on social media, even though it’s online, just like they can when they meet someone in person. The more you “show up” as yourself on social media, the more people will want to connect with you and want to build on that connection. Be honest in everything you post or do on social media. Remember that you should never post anything on social media that you wouldn’t want to be seen by everyone on a highway billboard or on the front page of the New York Times.
- Social media is all about talking to each other online. If you don’t show up and join the conversation, you’ll never be able to use social media to its fullest and build a business that people want to work with. It’s not a one-way conversation where you just talk about yourself over and over and don’t talk to anyone else in your network. Social media networking is the same as networking in person. The value comes from the fact that you and the other person both have something to say. When you give back to your audience and work with them, they will respect you and be more attracted to you.
- Plan your time and stick to it. Social media could easily and quickly get you hooked and take up all your time. Before you know it, you’ve spent half the day on Facebook and Twitter and haven’t added a single person to your list or talked to any new potential clients, let alone done any “real” work. Make a daily and weekly plan that says how much time you will spend on each platform and what you want to get out of it. It’s like any other piece of the Client Attraction Marketing Pie: you can’t just put in half the work and expect the full result. To get long-term benefits, you need to show up regularly and contribute regularly.
Remember this: social media is not how you get clients. You attract clients through social media. People see you as client-attractive because of the connections you make and the long-term value you offer them. If you pay attention to that, you’ll never be without customers again.
YOUR ASSIGNMENT
Step 1: If you want to use social media as part of your client attraction marketing strategy, the first thing you need to do is figure out your overall goal. Then, you can work backward to make a detailed plan. What do you want to happen in the end? For example, if you want to build your list, you should come up with a step-by-step plan that lets you get your network involved and brings people back to your website so they can take advantage of your irresistible free offer and join your list.
Step 2: Determine which tools and platforms will be most useful to you. There might be a lot of people on Twitter, but does your market really use Twitter in large numbers? Maybe they’re more likely to be together on a site like LinkedIn for social networking. Spend some time on these different platforms and figure out which one works best for you and your niche.
The last step is to come to work and do it. Using social media as a way to attract clients does take time and work on your part. You can’t just set up a profile and update your status, then ask, “Where are the clients?” To get the clients you want through social media, you need to step up and add valuable content to the conversation on a regular basis.
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