How to Promote a Yoga Class with Social Media: 9 Key Steps

Here in this article, we will give you 9 Key Steps on How to Promote a Yoga Class with Social Media.

Want to know how to get people to attend your yoga class? Then you’re in luck. Or, the flow of energy may have brought you here.

In either case, you should tell people about your yoga class. We’ve put together a guide to help you get the most out of both new and old ways to market your business.

 We’ll talk about how to…

  • Set your brand apart.
  • Find your target audience.
  • Use social media as much as you can.
  • Tune up your website and blog.
  • Build a mailing list (and what to send out)
  • Talk to people.
  • Get people to come back.

9 Key Steps How to Promote a Yoga Class with Social Media

There are nine ways to show how the number nine is significant in Hinduism and yogic practices.

 Let’s get started!

1. Say what your brand is.

When you want to market a yoga class, the first thing you need to do is decide what your brand is. Yoga classes are getting increasingly popular, which is excellent for people who want to strengthen their core.

But it also means that you have to be different from everyone else.

Consider what makes your product unique to stand out in a crowded market. You could only teach older people, or you could add hip-hop music to your classes.

Your brand will help you focus your marketing efforts and find the people you want to reach.

2. Identify your target audience.

Now that you know your brand, you need to figure out to who it will appeal.

You probably already know a few people who like the same things you do. Find out where your audience hangs out by doing some research.

Younger people will use Instagram and Snapchat. On Facebook and LinkedIn, you can find people in your age group.

Meet up with other yoga teachers and students at some yoga-specific events. It’s an excellent way to meet other professionals and people who might be interested in taking your class.

3. Make use of social media platforms

You need to be on social media. That should go without saying.

Which ones you should focus on depends on the people you want to reach. But Facebook is used by everyone and their grandmother.

Facebook is also the king of social media ads because you can make them very specific. You won’t get much free exposure on Facebook anymore, which is a shame.

Instagram is the social media platform with the most organic engagement. It also lets you post to Facebook and Twitter at the same time. 

You might also want to look into tools like Buffer and Hootsuite that let you plan your posts on social media. If you don’t have time to update social media every day, they can be very helpful.


4. Optimize your website’s performance.

You must have a website. Good.

People can use Google and other search engines to find you through your website, which is a very useful tool. But you have to work at Search Engine Optimization for that to happen (SEO).

Finding out what your target audience is looking for (see #2) is a good way to do this. They might look for “yoga classes in London” or “alternative yoga classes.”

Start writing blog posts that are helpful and inspiring around these search terms. Then tell your social media followers and people on your email list about them.

Extra tip: Install a plugin that asks for the reader’s email address after they’ve read a blog post.

5. Create and maintain a mailing list.

Email marketing isn’t as good as it used to be, but it’s still better than many other advertising methods.

Everyone has an email address, and most of them check their inbox every day.

How do you get people on your mailing list? Give a reason to

It could be a free video on how to do yoga, an ebook, or a free class to try it out. Once people have signed up, you must ensure they stay signed up.

How to Promote a Yoga Class with Social Media
How to Promote a Yoga Class with Social Media

You want people to be excited about hearing from you. Offer something interesting, like a tip on how to practice at home or a link to your most recent blog post.

Try putting your mailing list through an A/B test. Send two different emails to two small groups and see which one works best.

Emailing yoga ustdents 

Still, email is a great way to get the word out about your yoga classes. 

6. Make use of social media influencers

Have you ever wondered why famous people are used in TV and magazine ads?

That’s because they have a lot of power.

David Beckham swears by yoga, but you might not be able to spend that much on it. There are a lot of smaller, cheaper influencers on the web, which is good news.

Reach out to yoga fans on Instagram or vloggers who might be interested in YouTube. If they tell their followers about your yoga class, that is a big win for you.

People with a lot of power can also be found in the real world. Contact some charities or youth groups in your area and offer a free class to introduce people to the subject.


7. Invite people in person

What happened? Personally?!


Even though most people are on FaceTime, some people still talk to each other in person.

Please talk about your yoga class with everyone and their dog. Please don’t talk about it always, but don’t be afraid to bring it up in conversation.

Tell the person next door. Talk to your hairstylist. Tell the vet about it when you take your dog in. It works so well, that you’d be surprised.

8. Spread the word

Not just so you can tell your friends and family about your yoga classes. Most likely, your students will also talk about it at some point.

Why not have your students help get the word out? They probably also have friends who like the same things.

You can’t find a better person to talk to about your yoga classes than someone who has taken them. They will be the best way to get the word out that money can’t buy.

You can help them bring their friends by giving them a reason to do so. Give their friends a discount for being in the cool club.

Spread the word about a yoga class by word of mouth. People talking 

Talking with your best friend? Tell them about how you like yoga.

9. Encourage customers to return

Try your best to keep in touch with the students you already have. Befriend them (but don’t force it) and become someone they trust.

Ask them about other things they like to do, so you can learn more about them. You’ll all have a better time, and your yoga classes will feel less like a business transaction.

Last but not least, you’ll find new things to write about on your blog. Maybe what they’ve learned in your classes has helped them in other parts of their lives as well.

Did you find what you wanted?

We hope that you can now see what we see with your third eye. If you’re creative, there are a lot of things you can do.

You can advertise a yoga class on Billetto in as little as five minutes. We’ll help you stand out and get more people to join.

How did you do? Tell us in the comments!


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