How to Develop a Social Media Strategy: 18 Social Media Marketing Tips from the Experts
Need help and support to stand out on social media? Check out these fifteen and more expert advice on how to develop a powerful social media strategy.
Social media marketing is the act of planning, developing, and publishing material on social media to achieve a particular business goal, such as increasing brand engagement, promoting sign-ups for a service, or persuading users to make a purchase. A social media marketing strategy can help you achieve your business objectives, whether they involve developing brand awareness, expanding your reach with certain demographics, or moving prospective buyers down the marketing funnel. A solid social media marketing strategy may aid in tracking results and ensuring that your techniques are optimized for optimum return on investment.
If you need assistance developing a social media plan, have no worry – the professionals are here! We’ve compiled expert advice from a variety of industry insiders on how to establish a killer social media plan for connecting with your audience, expanding your brand, and advertising your business.
1. Define Your Objectives
To develop a successful social media strategy, it is essential to establish your objectives. At SocialPilot, our major objective is to generate interaction and brand exposure for our product. In accordance with this objective, we conduct regular research on our audience and followers to determine what interests them. Additionally, it is essential to comprehend your competitors’ social media strategies. Examine them to learn what to do and what to avoid.
2. Utilize the Right Equipment
For any social media plan to be successful, the appropriate set of tools is required. Tweetdeck is used for social monitoring, Talkwalker Mention for brand notifications, Google Analytics for reporting and tracking, and SocialPilot for social media administration and optimizing our process.
In addition to tools, it is essential to choose platforms carefully. Rather than wasting time and effort keeping up with every platform, identify the most productive channel for business growth.
3. Continue Experimenting
On social media, there are no universally applicable laws; all we can do is continue to explore. Define your objectives, examine your target audience, and organize your content before evaluating your performance.
Once you determine what works and what doesn’t, subsequent campaigns will have a far greater chance of success. Overall, testing is the key to discovering what your audience responds to.
Mike Bandar – Founder of Hopper HQ
4. Persistence is Crucial
Mike Bandar from Hopper HQ advises that when developing your social media strategy, you should always keep your audience in mind and avoid focusing on vanity metrics (such as likes). Use a variety of formats and post when your audience is online (such as images, social media videos, carousels, etc.) Avoid bots at all costs and maintain authentic authority; it’s a slow burn, but in the end, authenticity always triumphs.
5. Do Not Hesitate to Use Humor
Parody posts are fantastic! Mildly mocking conventional social trends is appealing to both those who are following the trend and those who are growing tired of it.
Dash of Milk Agency was founded by Bronte Cresswell.
6. Concentrate on Your Foundations
The key to developing relevant, on-brand social media content is understanding precisely what “on-brand” means for your organization. This definition will revolutionize your company. It is essential that you accurately portray who you are, while also appealing to your audience, for a successful social marketing.
When developing a social media strategy, you should first consider the pillars of your business. They may not be the most attractive component, but they are by far the most crucial. Find the most effective and interesting approach to transmit these concepts to your audience and connect with them.
7. Understand the Function of Your Content
This year, Instagram Reels and TikTok videos have played a significant role in our approach, but it’s crucial to understand why you’re creating content. We guarantee that the content we develop and publish is true to our customers’ businesses, rather than simply hopping on a trend to tick it off the list.
Senior Content Marketing Specialist at PostBeyond, Bilal Khan
8. Promote word-of-mouth
There is no magic instrument for social media mastery. No two businesses will have the same strategy, but every business should consider its people, procedures, and resources. Modern social media audiences are more discerning; they respond less favorably to advertisements and have access to an abundance of alternative content. However, we are aware that audiences value authenticity and trust the most. Consider how you can be genuine, approachable, and trustworthy.
Leveraging other people to speak for your brand is the key to building trust and authenticity. Ultimately, to establish a successful social media presence, you must have others talking about you (e.g. sharing your content, engaging with your posts, etc). Consider strategies to utilize your employees, customers, partners, and advocates to build word-of-mouth for your business, as people place the most stock in the recommendations of their friends and family.
9. Utilize Content Generated by Users (UGC)
People nowadays look to their online community and peers for advice on everything, from skill development to industry forecasting. Whether due to cookies or more expensive advertisements, it is getting more difficult for marketers to appeal directly to viewers. This is why getting other individuals, such as users or customers, to generate content for your company is essential.
Roxana Motoc is the Marketing Director at SocialBee.io.
10. Create an Editorial Calendar
Utilizing a calendar to discuss, plan, and automate your content schedule is the most effective approach to maintain an active and consistent social media presence over time. Start by gathering all of your content ideas, then evaluate them using the following filters:
“Will this be meaningful to my audience?”
“Do I possess the means to create this type of content?”
“May I reuse/republish this post?”
“Can I distribute the content over different channels?”
“Is the content consistent with the brand?”
Next, create a balanced content mix and use a social media management platform to automate the publication of your material across numerous channels. Combining social media management tools with a social listening tool and an analytics tool is a foolproof method of enhancing your plan.
11. Develop and Curate Compelling Content
To develop compelling content, you have two equally straightforward options: create or curate. You can utilize social media themes or hire a freelance designer if you decide to build your own visuals. On the other hand, curation has never been easier than it is today, as so much information is produced everyday. Approximately 456K tweets are sent every minute on Twitter, many of which will be entertaining and relevant to your audience. Following relevant accounts and hashtags across several platforms will provide you with access to an infinite content repository for curating purposes.
12. Participate in Micro-Communities
The way we interact on social media is being revolutionized by smaller communities within major social networks. Explore relevant groups, channels, and conversations and join the discussion! This affords you the rare opportunity to network with like-minded individuals on a grassroots level.
Whether you’re participating in Facebook and LinkedIn Groups or Twitter Chats, be sure to add value. By establishing yourself in small communities as an industry expert or thought leader, you may engage with potential prospects and develop your network. The administrator of the group may notice your contribution and suggest you.
Andrew Barlos is the Marketing Director at Loomly.
13. Understand Your Target Audience
To develop a social media plan, you must first establish reasonable goals based on your available resources. If you are beginning from scratch without a marketing department or agency, taking on more than you can handle is likely to squander time and frustrate you.
Every minute spent gaining an understanding of your target group and clients will save hours on ineffective marketing strategies. Learn how to cater to your audience’s demands, pain areas, and interests by gaining a thorough understanding of their desires.
14. Value Over Virality
“getting viral” should not be a part of your approach. That is equivalent to stating that your savings plan is to win the lottery! Focus instead on providing value to your customers and strive for incremental growth. Intersperse core campaigns with frequent tests of new content formats and platforms to gain a better understanding of what works and what doesn’t.
Copywriter and Digital Marketer Alexandra Papp BrandMentions
15. Continually Refine Your Goals
Without objectives, you cannot establish your strategy or follow the necessary measures to reach your goals – you can’t score a goal if you don’t know where the goalpost is! Make a habit of revisiting and adjusting your objectives frequently to sharpen your focus.
16. Investigate the Demographics
Exploring the demographics and psychographics of your audience will pave the path for an effective social media strategy. It is easier to generate content when you understand your audience’s preferences. Utilizing social media listening tools to keep track of social mentions, comments, and reposts offers potent engagement opportunities.
Agorapulse’s Chief Marketing Officer is Darryl Praill.
17. Perform a Content Audit
When developing your social media strategy, begin by doing a comprehensive assessment of your existing social media profiles, channels, and content (blog posts, articles, eBooks, white papers, podcasts, and videos, including YouTube as well as other videos you may or may not have published).
Make note of the individuals and other resources available to you. Who can help you develop and implement your social media marketing strategy? Which services do you subscribe to? Which communities do you belong to?
Then, consider any prior campaigns you’ve conducted. Why did you run them? What was effective and what was not? What did you gain from their experience?
18. Develop a video-first approach
Regardless of the platform, my biggest piece of advise is to develop a video-first strategy. Consider utilizing both, as live video delivers the maximum levels of audience connection and engagement while pre-recorded video allows for greater structure.
If these are unfamiliar mediums for you and your resources are limited, you should begin with one video per month. This might be a live video interview in which you invite an industry expert to discuss a topical issue or a member of your team to discuss a new feature or product.
Your brand must also be capable of repurposing video content in order to capitalize on the power of video on social media. If you’ve been generating long-form videos and are seeking for a way to recycle that content into shorter, more consumable bits, you should check out Descript. This user-friendly video editing program makes it simple to edit your films as you would a text file.
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