Bottled Water Advertising Techniques
Here in this post, we are going to list out The Top 10 Most Controversial Advertising Techniques for Bottled Water companies that every bottled water owner needs to learn, master, and practice.
The bottled water market has continued to flourish in recent years, with a number of new players entering the fray. Nowhere is this more evident than in the proliferation of “new age” bottled water options. These include carbonated waters, luxury bottled waters, and functional waters like alkaline or ionized waters. In addition to these categories, you’ll also find a variety of flavored and enhanced waters from the same brand.
In order to stand out from the competition and attract new customers, many brands have adopted controversial techniques for advertising their water companies. Whether it takes the form of an unusual slogan, shocking marketing strategy, or questionable product ingredient – these 10 examples illustrate how some brands have used the controversy as a way to get people talking about their company and their products.
Note: The bottled water industry has seen a lot of changes in the past few years. According to Statista, the global volume of bottled water produced and sold grew from 24.1 million gallons in 2010 to 31.3 million gallons in 2017. The revenue of the global bottled water market increased from $22 billion in 2015 to $25 billion in 2016.
As this industry continues to grow, so do its marketing techniques. Whether something is controversial or not depends on your personal ethics and values, but these are some of the most controversial ways that bottled-water companies have advertised their products.
Also Read: 40 Mistakes You Should Avoid While Advertising your Products Online
Why Do You Need This technique for a Bottle water company?
Before we delve into the techniques, let’s talk about why you need this technique. Bottled water companies are facing a tough time as they try to catch consumers’ attention. They know that their product is not appealing to everyone. So, they have to think outside the box to get people’s attention. It’s a bit like how you would try and get an audience interested in your brand through social media. You have to put up with a lot of negative feedback and comments from people who do not like your product but will listen to the good points if you convince them that it is something they like. Bottled water companies have been trying for years to find ways of getting consumers’ attention.
They know that consumers are not going to be pleased with their bottled water company if they think it’s just a water company selling bottled water products.
So, if you want them interested in your brand, you need three things:
1. The perfect marketing approach:
This is the crucial element here because different brands use different techniques for getting people interested in their products. Each of these techniques has its own advantages and disadvantages; we won’t go into each one separately for now (it will come later).
There are also other factors that can affect how successful or effective an advertising campaign will be, so make sure you understand what each technique has done before deciding whether or not it works best for your company.
2. The right message:
The right message is what you’re going to push to the interested people. If you have a good, compelling marketing plan and have done all the right things, then you can get people to give your product a try. You can make it seem like the product is okay and that the bottled water company has something good about it. But if there’s nothing really special about their product (and this applies to all bottled water companies) but it’s just a regular bottle of water, then it will be hard for them to convince consumers that they should buy their product as opposed to another company’s product.
3. A clear idea of what your brand stands for:
There are only so many things in life that we associate with our brands; we don’t want to be associated with something that is not our own, so we need a clear idea of what our brand stands for so we can make sure people know who we are and why they should buy our products. That way they will know that they should get something from us rather than another company.
So far I have mentioned three different techniques: direct mail, social media, and PR. All these techniques have their own advantages and disadvantages, but all three work well if done properly and in conjunction with an advertising campaign that is aimed at getting consumers interested in your brand.
How To Promote your Bottle water company?
The best way to promote your bottled water company is by sharing your products and services with the world. And you can do that using a few basic techniques. Here’s how you can use these techniques to promote your bottled water company:
1. Targeting Your Customers
If you want to get more customers, you must have a strong relationship with them. That means you have to be willing to go above and beyond for them. If you don’t think they understand why you are so great, then why should they come back? You need to make the case for yourself and your product. To do this, you must explain what the benefits of your brand are, who is buying from a specific bottle, and how long they will be able to keep their bottle of bottled water.
This is why it makes sense for your company logo or name to be placed in the center of your product pages it gives customers an idea of who your brand is and what it does. This also helps with social media where people can find out more about their favorite bottled water company. By doing this, they will know what they like about their bottled water company and it will help boost sales.
The same goes with any other marketing technique or product: if people see a bottle of wine on sale in a magazine or in an ad campaign, they might buy it just because of its name.
Make a commitment to yourself to never ever discount your brand again. Always do what it takes to make sure your brand is still relevant in the 21st century.
2. Be an All-Star in Your Business
The first step to becoming a successful business owner is being an all-star in your business. This means that you are the best at everything you do and you are always working hard, you try new things and learn new things, you work on new products and strategies, and you always keep your eyes on the big picture. If you don’t feel like doing this, then why would anyone else?
Also Read: Google Ads Vs. Bing Ads: Which one is Cheaper and More Effective?
The more people follow your lead, the more successful you will be as a business owner: that’s why every entrepreneur is known for being an all-star.
You are so focused on making sure that every step of the way that everything happens as best it can—not just with one or two steps but with all of them together. You have so many great ideas and plans for new things that if one of those plans doesn’t work out, there will be no reason for people to hate your company because they have no idea what they are doing or how good it can be. You may not always succeed or even make it as far as other businesses but at least by being an all-star in your business, you will be able to say “I did my part!” which is extremely important when it comes to business.
The best business leaders always say that the bottom line is “I didn’t just do it, I did it well.” In a perfect world, every entrepreneur would tell you that they are the best at everything they do and that they are always working hard that is true if you ask them to do something and they don’t feel like it.
Top 10 Most Controversial Advertising Techniques for Bottled Water Company
Several techniques bottled water companies use to stand out from their competitors. Some of these techniques are more controversial than others, and it’s important for you as a company leader to understand which techniques will work best for your brand and audience. Limited resources and the rise of digital marketing have both made it harder than ever for businesses to catch the attention of consumers. The result is that companies need to get more creative in how they advertise their products. Understanding the different advertising techniques can help you decide which ones will work best for your bottled water company.
1. Paid Advertising
Paid advertising can be a controversial technique because it involves paying other companies to promote your product. A lot of the time, these programs are focused on gathering new customers. It can be difficult to regulate paid advertising to ensure that your product is being promoted positively. For example, you may pay for a company to include your product in their TV commercial. However, you have no control over the content of the commercial. If the commercial is poorly received, it could damage your bottled water company’s reputation. If you use paid advertising, it’s best to target only high-quality websites and publications. You should also consider working with a specialized advertising agency to help promote your product.
2. Sponsored Events
Sponsoring events can be a great way to get your bottled water company in front of new customers. However, sponsoring an event may come with some negative side effects. At the same time, it’s important to note that every event will be different. Your event sponsorship could be a hit, or you could receive a lot of negative attention. For example, if you decide to sponsor a festival in a very conservative area, you may receive pushback from the public. For each event, you need to ask yourself if it’s the right fit for your bottled water brand. Ideally, you should choose an event that is related to your product or industry. At the same time, you should choose an event that will appeal to a large audience.
3. Celebrity Endorsements
Celebrities have a large following, and many of them are willing to promote products for a fee. This can be a great way for bottled water companies to stand out from their competitors. However, there’s always the possibility that the public will find the endorsement to be in poor taste. For example, one bottled water company may choose to have Leonardo DiCaprio appear in their TV commercial, while another company may choose Justin Bieber. Although both of these celebrities are very talented, they also have very different fan bases. If you choose to hire a celebrity to endorse your product, you should carefully consider who would be best for your campaign. At the same time, you should expect some negative publicity if the public doesn’t like the endorsement.
4. Product Placement
Product placement is a form of paid advertising where you pay for your product to be included in the background or on-screen of a TV show or film. This is also known as embedded marketing. This approach can be a great way to get your product noticed. However, product placement can also be controversial if the public doesn’t like the way it’s presented. You should also be careful to check that the products you want to include are appropriate for the show or film. If you want to have your product appear in a show that is intended for children, it’s a good idea to check whether the show has toys in it.
5. Product Fitting
Product fitting involves ensuring that your product can be seen in a variety of different settings. For example, you could have your bottled water delivered in an ambulance or fire truck. You could have your product featured in a doctor’s office or a police station. This type of publicity can be controversial because some people may think it’s inappropriate. However, if the public accepts it, product fitting could be a great way for your brand to stand out. This type of publicity can be expensive, so it won’t work for every business. However, it’s worth considering if it’s something that your bottled water brand could do.
Also Read: Which Platform is More Effective for reaching a Target Audience?
6. Virtual Reality Marketing
Virtual reality (VR) marketing has become more popular over the last few years. This type of marketing allows you to put the viewer in the middle of a virtual scene and experience the product first-hand. This is a great way to give customers an authentic experience with your product. At the same time, it’s important to remember that VR marketing is still a new technology. As a result, it’s likely that not everyone will be able to view the experience. For the best results, you should choose a VR experience that relates to your product. If your product is a sports drink, you could have the viewer participate in a virtual game. If your product is water, you could put the viewer in the middle of a desert or other arid setting.
7. Wrapping Vehicles and Bottles
Wrapping vehicles or bottles are similar to product fitting. Essentially, you have a vehicle or bottle custom-covered with your company’s branding. This type of publicity can be controversial because it can seem like overkill. If you choose to wrap a hospital’s vehicles with your logo, you may get pushback from the public. However, if you choose the right partners, it can be a great way to reach new customers. This type of publicity is expensive, so it will only work for larger bottled water companies. However, if you can afford it, it’s worth considering.
Conclusion
The bottled water industry is one of the most lucrative industries in the world. For decades, the public has been captivated by the convenience of bottled water. However, the popularity of bottled water has also led to increased scrutiny from consumers and public health officials. To combat these issues, bottled water companies have been using controversial advertising techniques. These techniques can help bottled water brands make themselves stand out from their competitors. However, these marketing techniques can also lead to negative publicity if they are handled incorrectly. Before you implement any of these methods, make sure that you understand the pros and cons of each technique.
