Advertising Strategy: 20 Most Effective Advertising Strategies
Even though I’m in my late 20s, I’m not embarrassed to say that I still love McDonald’s happy meals. McDonald’s advertising for their Happy Meals always gets to me, especially when I see a commercial or billboard that shows those juicy burgers and crispy fries from my childhood.
There’s no doubt that most of us have been (happy) victims of a company or business’s advertising strategy that led us to buy their product or service. Advertising strategies are important marketing campaigns and tools that can make or break a business’s sales. Let’s look at some of the most common and successful ways to advertise that you have probably seen.
1. Use your emotions
When a company can appeal to the emotional needs of their audience, they usually make a promise that the product will do a certain thing. This job or goal can meet a person’s emotional needs in the following ways:
Feeling like you belong to a group or that you are accepted.
The promise that you will feel safe.
The promise to feel good about yourself.
The promise of being kind to yourself
Many ads link their products to things that people want in life, like luxury, wealth, fame, beauty, family, or love. They make sure that if you use their product, you’ll be able to do these things.
People often use fear as a way to get them to do something. A company or business will tell you that bad things can or will happen to you if you don’t buy their product or service. Companies pay attention to what people fear:
- Not being pretty, being rejected, being teased, or feeling unsafe.
There are many products that say they can get rid of things like body odor, fat, or hair that you don’t want. All of these things can make a person feel more attractive and accepted.
3. A Perfect Family
Most of the time, the family you see in ads or on build boards is made up of attractive people who seem to get along well with each other. Showing a “ideal family” in ads is a common way to get people to think that a certain product or service will give them a “ideal family” as well.
4. Course to watch
Advertisers know that we all want to feel cool. Companies will try to make you believe that if you don’t use their product, you’ll lose your “cool factor” or “cool points.” For example, it’s possible that you won’t fit in, make friends, or be accepted. Ads always show people who look hip and cool doing things that look hip and cool.
5. Amazing Toys
When you were a kid, you may remember seeing commercials for toys that showed them doing things they might not be able to do. Many toy companies show their products doing amazing things that they can’t actually do. For example, cars that do wheelies, dolls that cry or move on their own, or planes that do loops and spins in the air.
6. Slippery Words
The law says that advertisers have to tell the truth in their ads. But they often use words or phrases that are meant to make people think something else. For example, words like “natural,” “new,” “part of,” and “because we care” are often used in advertising to trick people.
7. Put away
In advertising, if a company doesn’t know how to make their product stand out, they will try to make themselves look better by putting down some of their competition or a competitor.
8. Strings of Love
This is a form of advertising that is like “making an emotional appeal.” This is when a company uses different kinds of media to create a mood that makes you feel good and draws you in. For example, cute pictures of children, babies, or small animals can make anyone feel something.
9. Celebrities as Product Pushers: Cute or Cool
You might think of a lot of different characters or people when you think of a certain product. Think of your favorite cereals from when you were a kid, like Fruit Loops’ Tony the Tiger or Toucan Sam. All of these “celebrities” are just a way to get kids and adults to think of a certain image when they think of a product.
Students who study advertising strategy also learn
We all want and hope for the perfect family, and it’s easy for companies that sell products for families to get their message across by showing parents and kids having fun together. This shows a sense of togetherness and community because both kids and adults can have fun and be happy with the same product.
11. The facts and numbers
Companies will also use facts and numbers to make a product or service seem more trustworthy and credible.
13. Star Power
Companies and brands hire a lot of famous people, sports stars, and teen heartthrobs to help sell their products and give them credibility. Celebrities are the faces of a lot of food products and clothing lines. This is a good way to get kids’ attention, since they might not know that their favorite celebrities are getting paid to promote a brand or product.
Advertisers know that no one wants to feel left out. Watch out for marketing campaigns with slogans like “Join the crowd!”, “Don’t be left out,” or “Everyone is doing it, so can you.” This is a call for people to get on board with the trend.
When you see ads on TV, billboards, or other places, almost everyone looks like they are having the time of their lives doing whatever it is they are doing. Even if all they do is eat a hamburger, you can bet it’s the best part of their day. A common way to get people to pay attention to an ad, commercial, or billboard is to make the people in it look excited.
This course is a great way to learn about display advertising.
Too often, you see an ad for a drink, hamburger, or other item on a billboard or in a magazine, but when you go to buy it, it’s only half the size you thought it would be. This is an example of scale, which is when an advertiser makes a product look bigger or smaller than it really is.
17. Give your team freedom. Lead the business.
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18. Request a demo
In a lot of ads, music or other sounds are used to make the product seem more appealing. Sound, for example, can make toys look more real than they really are. Music can also make a product seem more exciting and joyful.
20. Choosing and Changing
There is a lot of cutting and leaving out in the process of making commercials for advertising. For example, if it’s a commercial for a basketball and all the players in the commercial make perfect throws and baskets, it’s likely that any times they missed have been carefully cut out. Most ads and companies won’t tell you everything you need to know about their product.
21. Sex Charm
Too often, we see beautiful women with perfect bodies or handsome men with six-pack abs advertising or promoting a product or brand. This method of advertising is known as “sex appeal.” Advertisers and companies will use sex appeal to appeal to a person’s most basic emotions. Products like beer, champagne, shaving cream, toothpaste, underwear, lingerie, and perfume often have a “sex appeal.”
22. Gender Appeal
There are some products with brands that are marketed toward either men or women. Like, think about cigarettes. Marlboro cigarettes and Lava cigarettes are two popular brands for men. Virginia slims are a type of cigarette made for women. Surprisingly, ads and advertising strategies are geared more toward women because they make about 80% of the decisions about what to buy for the home.
When it is
When it comes to commercials, you’ll notice that different ones play at different times of the day. For example, Subway ads that promote their sandwiches usually run around lunchtime. NyQuil, on the other hand, is a medicine you take at night. It will be advertised on TV in the evening. During that time, people are more likely to pay attention to ads or products that they need.
Advantages of a plan for advertising
Here are some reasons why a company, small business, or individual might want to add an advertising strategy to their business plan.
Introducing the product: Say you or your business just came up with a new product. Advertising is the best way to get the word out to the general public. You can tell people about the features, benefits, and best parts of a product by advertising it. You can also write down any special deals or prices.
People lose interest in things quickly and tend to forget them quickly. By using advertising to remind people about your brand, you will make a stronger impression on the public. This can be a long-term way to advertise or sell something.
Getting the facts straight: There are some false beliefs about some products. As a business, you don’t want your product or brand to be associated with anything bad in the minds of your customers. Advertising lets you explain your product’s features and benefits to people who don’t know much about it. This can clear up any confusion.
Product upgrades or improvements: Advertising can help you show the public how a product has changed and highlight its new features if you want to make changes to an existing product.
A good advertising strategy is needed to build brand awareness, boost sales, and help consumers and the general public learn about a product, brand, or service. If you want to learn how to make an advertising plan that will work for you, sign up for this course. Experts in advertising and marketing will teach you about different parts of advertising and marketing.