Have been looking for a perfect influencer for you Brand? Are you thinking of starting a new brand and you wants to hire the right influencers for your brand and you don’t know how to pick the best, Here in this article, we give you 7 Tips To Find The Best Social Media Influencers For Your Brand.
7 Tips To Find The Best Social Media Influencers For Your Brand
Business Insider Intelligence says that the value of the influencer marketing industry could reach $15 billion by 2022, up from $8 billion in 2019.
Also, the number of people using multiple social media platforms keeps increasing, and some are becoming content creators. Because of this, it wouldn’t be wrong to call the future of marketing “the age of influencers.”
Studies show that by the end of 2020, 65% of budgets for influencer marketing will have grown. The market demand is going up, and so are the criteria for how influencers can work as a way for businesses to get their name out there.
Influencer marketing works in a way that is similar to how the mind works in general. The person with a lot of power acts as a matchmaker. They help connect the brand to the people who are most likely to be interested in it. Influencers, unlike celebrities, are part of the marketing industry.
As part of their job, they do things like “sponsored content” that are meant to promote something. This is precisely why social media has become the new way for younger people to learn more about a product before buying it.
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As influencers already have many followers on social media, those followers could be your customers. Then the best way to promote your brand is to reach out to an influencer.
Find the right social media influencer for your brand with these 7 tips
Here are some tips to help you find the right person to represent your brand on social media:
Tip 1: Know the Type Of influencer you need
You need to think carefully about the influencer you’re about to hire. If you add an influencer to your marketing team and then find out that the way they work doesn’t match your policies, you’ll be in a tough spot.
So, the best way to handle this is to make a list of key points that you can use to decide if the influencer in question is good enough for you to hire. Like,
- Reach: Reach is the number of people who follow or subscribe to an influencer.
- Engagement: Engagement is important. It’s not enough to have a lot of followers. Based on likes, comments, and shares, how many of them actually interact with the content that the influencer posts?
- Authenticity: An influencer needs to market. Naturally that doesn’t look fake or like it was paid for.
Tip 2: Use social media as your Main aid
You will hire someone who is popular on social media. So why not get help from social media?
A strong social media presence would make it easier to find out which influencers, bloggers, and artists talk about your product before hiring them. Look for mentions and tags on real-life posts to make your marketing seem more natural and real, even if you hire their services.
Social media platforms are so advanced now that their analytical tools make it even easier to keep track of which posts from influencers have gotten a lot of engagement. Using these numbers, you can talk to the influencer who fits the above checklist.
Tip 3: Use Google Alerts as a guide.
Google Alerts is another way that can make it pretty easy to find a likely influencer for your brand.
As a marketer, you can set up alerts for people who search for keywords that match your brand’s name, theme, or identity.
Especially the use of hashtags has made a big difference in how well Google Alerts work. You can easily find people who write, post, or make content about your product line or industry of services by searching for the relevant hashtag for your field of work.
You can also see how the brands that compete with yours use similar marketing strategies. It will give you more ideas for using influencers and other marketing strategies to sell your products better.
Many brands don’t realize that marketing is much easier now than it was a few years ago. Today, it’s easy to find people who would really like your product and give it a good review.
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Tip 4: Know your audience
The most important thing to do is to know who you’re talking to. All marketing strategies, not just influencer marketing, will only work if you know what kind of customers you are dealing with.
Working with an influencer is a form of marketing because it helps you reach the right people interested in your brand. To find the right influencer, you’ll need to see if their followers are the same as those you serve.
For example, say you are a brand that sells Premium Jackets. If you hire a TikTok influencer who always wears jackets in his videos, give him your jackets to wear in his videos for teens, and you’ll be good to go.
But if you hire a YouTuber because he has a lot of followers, but all of them are adults, and he doesn’t usually wear jackets in his videos but starts to do so now. Your plan doesn’t work because his fans would quickly figure out that he sold out and criticize your brand.
Tip 5: Use blogging platforms
There are still a lot of organic blogging platforms that make a big difference when it comes to getting SERP traffic to your website. You don’t have to use only the newest and most up-to-date ways to promote your business.
Blogger reviews are great when they are accompanied by an Instagram post that is just as beautiful and interesting and links back to the blog.
People still prefer to read over watch a video because it gives them a better explanation and more honest words, which can help you get more exposure if the blog posts are written with the right keywords for your product or service.
Tip 6: Make a proposal that looks good.
Social media marketing is a good way for an influencer to make money. So, marketers who think they can hire an influencer for free or get away with it because they’re giving the influencer exposure are not only wrong, but they’re also not doing things the right way.
So, make an attractive offer for your team of influencers that you hire for their services, and make sure that exposure is on the list. Like an excellent salary or a contract that spells out the terms of payment, free products, subscriptions, etc.
Tip 7: Listen to feedback (Value feedback)
The worst thing a marketer can do is to ignore what their customers and audience have to say. It is a good way to get information and shouldn’t be ignored under any circumstances.
For example, you might hire an influencer who isn’t a big fan favorite and has been criticized for a while because of something they said or posted that wasn’t right. This will hurt your brand’s reputation.
If someone like this talks about or promotes your brand, it will look bad because people won’t listen to the influencer and will also dislike your brand.
How to approach an influencer?
Now that you’ve read the guide and fully understood how to find the right influencer for you, it’s important to know how to go about your rightful finding. Many businesses fail right at the beginning and miss out on the chance to work with a well-known influencer who could have helped them with all of their marketing strategies.
Sometimes, they are even rude to the influencer, which makes them look bad. So, here is a list of things to do to make sure you stick to your morals and professionally talk to the influencers.
- Use warm openings.
- Talk about your point of view and try to see things from the influencer’s point of view.
- Continue with the project.
- Be clear about the benefits.
Conclusion
All in all, influencer marketing gives marketers a lot of room to play. Since there are so many big social media platforms to use and just as many influencers, it’s not hard to find a likely candidate who fits the bill. As a marketer, you must know that a professional business approach will never let you down.
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