15 Social Media Tips to Elevate Your Marketing Strategy

Have you been looking for a way to elevate your social media marketing strategy, Do you want to make more sales, if yes is your answer, then you are lucky because here in this post we are going to give you 15 Social Media Tips to Elevate Your Marketing Strategy.

15 Social Media Tips to Elevate Your Marketing Strategy

With more than 4 billion users, social media marketing has become the norm. Businesses are using social media to get good traffic, keep customers engaged, and make more sales.

But is it enough to just be on social media? Of course not!

When there is so much competition, it is a worry for marketers to grow quickly and reach many people.

Even so, you can still be a huge hit on social media. It is used by 57% of people around the world.

This means that more than half of the people on the planet use social media. The only catch is that you must make the most of these social media platforms.

So, we’re here to help you figure out the best ways businesses can use social media marketing to close the gaps and fix the holes.

Let’s go!

How to Use Social Media Marketing to Make Your Traffic Soar.

Too much to get through? Stay tuned to learn more about these social media tips as we explain them.

If you already think it’s worth the trouble, take a look at these statistics about social media.

Did you know that the number one thing Americans do every day is use social media? A person in the US spends at least 38 minutes a day on Facebook. So it’s no wonder that 92% of marketers think it’s important for their businesses to use social media platforms.

So it’s no wonder that 92% of marketers think it’s important for their businesses to use social media platforms.

Every year, social media networks get bigger and bigger. So, it’s important to make a good plan for using social media. You’ll lose out on good customers and other good things if you don’t.


Let’s start with the 15 best tips for using social media to improve your brand and make your life easier.

1.Make a list of your objectives.

So, what will you aim for if you don’t have a goal? You need to know the five reasons why you do what you do. Your social media marketing strategy will be based on your goal.

So, don’t wait any longer—grab a piece of paper and write down your goals!

But before we move on, here are a few things to think about when making goals:

  • Be specific.
  • Set goals you can reach.
  • Make sure you can measure your goals.

2. Conduct research on the people you want to reach.

Now that you know what you want to achieve, let’s look at who you want to reach. If your audience doesn’t agree with you, your plan won’t work.

It is important to plan your social media strategy around who you want to reach. Your target audience will help you figure out everything, from the social media platforms you need to be on to every piece of content you’ll ever make.

Still not sure why your audience should be the center of attention?

The reason is this:

  • If your messages stick with your audience, you need to know what matters most to them.
  • Audience demographic

It’s critical to understand their concerns, worries, and problems. One of the hardest things for most businesses is reaching the right people. You need to know what social networks your target demographic uses to find your ideal audience.

3. Choose your social media platforms carefully.

You don’t have to be on every social media platform, but what matters is that you make an impact on the ones you are on. It is likely one of the best tips for marketing on social media.

It’s not how much you have that matters; it’s how good it is! Putting out content that isn’t up to par will only hurt you.

Instead, do some research and plan your social media presence to fit your goals and appeal to the people you want to reach. Pay attention to the platforms that your target audience prefers.

4. Make a plan for social media marketing that will work.

Several studies show that marketers are 538% more likely to be successful if they write down their strategy. This calls for immediate action!

After all, writing down a plan for social media marketing is the key to making your dreams come true.

As you plan your strategy, consider the social media sites where you’ll post. Make sure your posts are interesting to the people you want to reach and help you achieve your goals.

Here are a few tips to help you with your social media strategy: 

  • Make a list of the upcoming holidays and events. 
  • Make a theme for your content to give your audience a unified experience.
  • Make a list of the hashtags you want to use on each platform.
  • Make sure it covers your main campaigns, events, and features.

5. Create a Social Media Content Calendar.

A saying says, “If you don’t plan, you plan to fail.”

No matter what you do, you will fail at social media marketing if you don’t plan ahead. So, use tools like social media content calendars to keep track of and share all your content in a timely manner.

Content calendars also help get the most out of your resources, make it easier for your team to work together, and give you a better idea of what works and what doesn’t.

15 Social Media Tips to Elevate Your Marketing Strategy
15 Social Media Tips to Elevate Your Marketing Strategy

social media calendar.

You can find many calendar templates online to help you make your own. You can plan your content calendar with SocialPilot’s calendar or any other social media scheduling tool.

The best thing about it is that you can upload images, schedule posts for multiple social media sites, and do a lot more all from one dashboard.

With SocialPilot, you only have to create and update your publishing schedule weekly. You can also set up workflows and make last-minute changes all at once.

6. Use the art of telling stories. 

It’s not the product that sells, but the stories about it. People like to hear stories. It is the emotional connection between a brand and its audience. Stories give people ideas and get them to talk to each other.

Here’s a great example of how Airbnb works that will make you cry. This is a really cool animation that is done really well. Check out how they say what they want to say.


There are other ways to tell a story, though. There are also easier ways to get people to care. Share posts one after the other to keep people interested and tell the whole story from beginning to end.

Here’s an example of a Nike tweet thread that does a good job of getting people interested.

  • Nike-tweet-thread

7. Give your brand a face. 

Even though digital innovations have made it easier to talk to each other, we miss out on the emotion.

When we say “humanize your brand,” we mean to go beyond the digital screens’ glass surfaces. Show your audience what goes on in your office, introduce them to your employees, and show them the people behind your brand.

Don’t think of brand stories as ads or sales pitches. They help people understand your brand. Your stories show who you are and what you believe in. They also show your culture.

For example, you could talk about what you have planned for Friday and the fun team-building activities. Let your employees take over your social media for once and connect with your audience.

Check out their Facebook page to see how they do it.

Show the people behind your brand.

8. Utilize Emoticons

Well, there are smiley faces for a reason. Emojis are pictures of people’s faces that show how they are feeling.

It’s very important to use emotions in the right way to get the tone and feeling of the message across. The problem with written texts is that they are easily misunderstood if they are not formatted correctly. This is just one small example.

  • You are a dummy! 
  • You are a dummy! 

Even though they have the same words, the phrases above have different meanings because of the emojis.

The emoticons are what get people more interested in what you have to say. So, when you write again, feel free to try some of these out.

9. Use the tools to make your strategy stronger. 

The tools will save you for social media. Imagine being on eight different platforms and having to post on each one by hand three times a day.

Holy crap, what a bad dream! All you might do is write quickly without getting anything done.

Instead, why don’t we let the tools do the boring work? Yup! That could work.

Try to make as much of the work as automatic as possible. For example, you can plan ahead to post on social media.

Use social media scheduling tools like SocialPilot to automatically post updates to all of your social media accounts, and then use their analytics to see how well they worked.

Schedule posts on social media with SocialPilot.

So, using tools is all about making plans ahead of time. You can plan, write, and schedule posts on your content calendar. The content calendar that comes with scheduling tools makes it easier to keep track of your posts.

Set up all of your pins, tweets, posts, hashtags, and social media mentions for the month at once. This will save you time and help you be more productive and focused on the strategy.

10. Accept your mistakes. 

We’re all people, and that means we all make mistakes. This is especially important to understand in the world of social media, which is growing quickly. Instead of denying your mistakes, you should accept them and say sorry. Work on them and let your customers know what you’re doing. They’ll be glad to hear that you learned from your mistakes and are now better at what you do.

Don’t delete the post if you made a grammatical mistake or forgot a comma. Most likely, people liked what you wrote and will notice if you keep reposting it.

Afraid of making bigger mistakes?

For example, if there was a product mistake or a customer’s credit card was charged twice by accident, you should act immediately. Post a message on your social media accounts about how you dealt with the mistake.

For example, HubSpot’s Pamela Vaughan fixed her baby bump mistake. She posted a picture of her growing belly on HubSpot’s Twitter account, which had more than 340,000 followers, instead of her own Twitter account.

She didn’t give up and wrote a great blog post about her “15 minutes of shame” on Twitter, which a lot of people shared and talked about.

Tweet about a baby lump

11. Increase the Frequency of Your Posts

At different times of the day, each group uses different social networks. To connect with them, you need to know what kind of content they like, who might buy your services or products, and which age group is easiest to sell to.

But then another set of questions comes:

  • How many times a day should you post? 
  • What kind of information should you share? 
  • How many posts should you make each day? 

These are some of the most common questions that any social media marketer should be able to answer.

The truth is that there is no best answer. Your answers come from what you think, what you know, and what you try to see what works and doesn’t.

Find out when the best time to post is. Your social media marketing strategy must work in your favor. For a successful marketing strategy, it’s important to post high-quality content and figure out how often to post.

We found a lot of studies, and each one told us a different number of posts to make on each social network at different times. Here are the average times and how often they happen.

  • best-time-and-day
  • post-on-social-media

12. Limit the number of hashtags you use. 

Hashtags are a great way to keep your social media posts organized. If you click on a certain hashtag, all the content related to that topic will show up. Hashtags are a way to identify your brand and start conversations with your followers.

But what do you know?

The less engagement you get, the more hashtags you use. The collected information is shown in the following chart from LINCHPINSEO.

Fewer hashtags means more people will use them.

People can get annoyed by too many hashtags, which can hurt your engagement rate. To avoid this, use only relevant, high-volume hashtags that you can find with hashtag generator tools and only 2 or 3 targeted hashtags per post on your social media channels.

13. Use each social media channel in its way. 

Many people think social media is a good way to get their message out, so they use the same message on each platform.

But that’s wrong. If you want to do well on social media, you should treat each platform as its own and consider how it works and what it offers. There are many social media tools for agencies that help you schedule your posts and change your posts to fit each platform.

Gary Vaynerchuk explains his most popular social channel differently for his single-eyed followers. Facebook is a great way for his whole community to talk to each other, promote books and web shows, and ask many questions. Twitter is a great way to get real-time news and talk to people one-on-one.

If you follow him on Instagram, you’ll see many real and impressive pictures of his trips and everyday life. This site is a great place to share good pictures.

Use social channels differently.

When it comes to LinkedIn, the people who use it are more interested in business and are looking for insightful and informative content.

Use a creative plan for each social channel to grow a loyal group of fans. Think about the types of people who follow you and share content that will appeal to them.

14. Distribute good photos and videos of 

Do you use images when you share blog posts on your social media sites? We think so. Visual content is a must if you want to engage more people on social media.

The Wyzowl study showed that we only remember 20% of what we read and 80% of what we see. Software Advice and Adobe did some research and found that photos and images are the best way to use social media.

Distribute high-quality visual content.

On social networks, people are more likely to share pictures and videos. They like visuals because they add more value and help bring in more visitors, make more sales, and get you to the top. Your main strategy for marketing on social media should be to use images.

15. Learn everything you can about social media analytics.

Analytics help you figure out who your audience is and what brings in more visitors. You can’t make accurate sales predictions or improve your products without these. You can use data from social media to improve performance in a useful way.

When you look at analytics, you focus on numbers like the number of new followers, page views, posts, likes, shares, impressions, clicks, etc.

SocialPilot’s reporting and social media analytics help you keep track of your social media. Set up monthly meetings with your marketing team to discuss the results, reevaluate your strategy if necessary, and plan for the future.

Its report exporting feature is a great way to show your team and clients the results of your social work. Especially helpful is the scheduled report function, which lets you send reports automatically via email on the first of every month or any weekday you choose.

Statistics on Social Media

Pro Tip Do you want to be better than your rivals? Use a competitor research tool like SE Ranking SEO Software to see how their ads look, how well they perform, and what keywords they use. This will always let you know what they are doing.

Bottom Line

A good plan for marketing on social media is an important part of your overall marketing plan. Getting in touch with your audience in unusual ways will help you reach more people.

Use social media analytics tools to see how well your marketing works and learn more about your audience and how they interact with your business.

Tell us what tricks you use most on social media. Tell us about the ones you can’t wait to use. Stay tuned to learn more about using social media to market your brand.


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