Are you looking for the best social media management software to build your online presence? you might need a better way to manage multiple social media profiles without wasting time, or you might need a solution made with teams in mind. No matter what, you’ll need the right social media software to help you out.
In this post, we’ll go over the best tools for managing social media to help you take your social media strategy to the next level.
Ready? Let’s get started.
The best tools and software for managing social media, in short.
We’ll start by quickly going over each tool. Then I’ll tell you more about each of them.
And don’t forget that all of these platforms for managing social media offer free trials or limited free plans. If you want to try them out for yourself, click the links below and create an account.
- Agorapulse: Agorapulse is the best social media management tool that includes everything you need all in one place. perfect for employment agencies. Included are social listening, scheduling, and the mailbox for social interactions. A free plan is available.
- Sendible: Sendible is yet another great management tool for all of your social media accounts. Perfect for sole proprietors and independent contractors. Powerful capabilities for scheduling, as well as a social mailbox, is offered.
- NapoleonCat: NapoleonCat is the best social media management platform that includes everything in one convenient package for customer support teams. It includes a strong social inbox with built-in automation rules to save you time, as well as scheduling and reporting functions.
- SocialBee: The best tool for scheduling social media posts is SocialBee. perfect for fast-paced teams.
- Pallyy: Pally is by far the best way to market on Instagram for the least amount of money, and it comes highly recommended. including scheduling, analytics, management of comments, and an instrument for linking your Instagram bio.
- Iconosquare: This is for social media analysis. Included are publishing and scheduling capabilities for Facebook, Twitter, and Instagram. Only Instagram users have access to Instagram’s basic social inbox.
- PromoRepublic: PromoRepublic is a fantastic social media calendar and scheduling tool that also includes a library of integrated templates. The Inbox for social media is also available with the majority of plans.
- Crowdfire: Crowdfire is the most effective and reasonably priced all-in-one social media management app.
Sprout Social is a powerful social media management solution that includes all of the essential features in a single package. It is geared towards larger enterprises. - TweetDeck: TweetDeck is the most useful free tool for social media. Twitter is the only platform supported.
Hootsuite is another reliable platform for managing social media accounts. However, the cost is significantly more now compared to what it used to be.
1. Agorapulse
Agorapulse is the best tool for managing social media in general. It gives you all the key features you need in one easy-to-use interface. It works great for both people and groups. And if you’re not ready to invest right away, it even has a free plan that you can use for a limited time.
If you want a social media management tool with all the features you need to replace your whole stack, there’s no better choice.
Agorapulse gives you access to powerful publishing tools like bulk scheduling, post categories, labeled content, automated rescheduling, and more. It also gives you:
- Strong, all-in-one social inbox: You can keep track of all your conversations with people on social media across all platforms in a single inbox. Labels can be put on conversations automatically, and conversations can be given to team members based on their roles. Saved replies can be used to save time.
- Listening to others: Social media managers can keep an eye on important conversations and learn more about their brand by using social listening searches.
- Tools for working together: Agorapulse is one of the best tools for teams and agencies because it has so many tools for working together. Team members can be given roles, given tasks, share internal notes, and more.
Plus, you get full analytics and reporting, fast support, and a lot more.
- Facebook, Twitter, Instagram, Google My Business (on Pro plans and above), LinkedIn, and YouTube are all supported social media networks.
Important features:
- Social inbox with rules for automation
- Planning and execution
- Analytics and reporting
- Social hearing
- Managing teams and workflows
- Mobile app
- Agorapulse offers a free plan with basic features, up to 3 social profiles, and 1 user. Upgrade to a paid plan, which begins at $79 per month, to gain access to premium features as well as more profiles and users.
You can also try everything that comes with the paid plans for free for 30 days.
2. Sendible
Sendible is a great all-around platform for managing social media. It has a social inbox, strong scheduling tools, and more.
- New Homepage Sendable: Sendible is one of the best social media management tools you can use if you want the same features as Agorapulse but at a better price.
- Sendible, unlike Agorapulse, has a plan called Creator that is made for creators and solopreneurs. It costs less than Agorapulse’s basic paid plan, which is made for small businesses.
- Sendible is one of the best tools we recommend to freelancers, bloggers, coaches, influencers, and other independent creators because of this. Sendible’s built-in social media scheduler, one-click reports, and Content Suggestions are some of our favorite parts.
Since most of the all-in-one social media management platforms on the market are very similar, we also used Sendible’s live chat support to ask their sales reps if there was anything that made Sendible stand out from the rest.
Here’s what they said was different about Sendible:
- “Our reporting suite is our biggest selling point because it has so many features!”
- You can also change the look of your posts depending on which social network you share them on, which is not possible on other platforms.
- They also get extra points for being quick to help. When we asked them a question, they answered within 10 minutes.
- Facebook, Twitter, Instagram, LinkedIn, and Google My Business are all social media networks that can be used.
What’s important:
- A social inbox with rules for automation
- Planning and putting out
- Reporting and analysis
- Listening to others’ content curation
- Managing teams and workflows.
- Mobile app
- Pricing: Sendible doesn’t have a free plan, which is a shame. You can try Sendible for 14 days for free, though.
The Creator plan costs $29 a month and up (limited to 1 user and 6 social profiles). If you want to add more users and social profiles, you can choose from plans that start at $89/month and are good for larger teams and agencies.
3. NapoleonCat
NapoleonCat is a complete set of tools for managing social media for social media professionals who work on their own, for an agency, or in-house. It is especially useful for customer service teams because it has automation rules built in.
The social inbox on NapoleonCat makes it easy to manage all of your social media interactions. This includes messages, reviews, comments, etc.
The auto-moderation feature will save you time when dealing with repeated questions, spam, or content that isn’t appropriate. It will also help you get people to interact with you when you’re not working on your profiles.
You also have access to a powerful scheduler that works with the most popular social media sites. And your social media posts can be made to fit each network. For example, on Instagram, you can tag a location. Then, all of these social media posts are shown on a calendar that works across all platforms.
NapoleonCat also has analytics and reporting for social media. This lets you make custom reports that focus on important metrics. You can also schedule reports.
Facebook, Instagram, Messenger, Twitter, LinkedIn, YouTube, and GoogleMyBusiness are all supported social media networks.
Key points:
- Social inbox with rules for automation
- Scheduling and putting out Analytics Team management and workflows
Pricing:
Plans start at $27 per user per month or $21 per user per month if paid for a whole year. Plans can be adjusted to fit the number of social profiles and team members you need. You can sign up for a free trial that lasts 14 days.
4. SocialBee
SocialBee is the best platform we have tried so far for scheduling posts on social media.
It isn’t a true all-in-one platform like Agorapulse or Sendible because it doesn’t have as many features and is missing key ones like social listening, but its scheduling tools are as good as it gets. Here’s how it works:
First, you use SocialBee’s advanced post editor to write your content. Here, you can pick all of the social profiles where you want to post your content. Using post variations, you can also change the content for each profile. For example, you might want to change the hashtags in your caption on different platforms.
You can also set your social media posts to end at a certain time or after a certain number of shares. This is useful for time-sensitive content (for giveaways and contests). You can set your content to re-queue after posting if you want to reuse it.
Social content can be put into different categories, which can help you make sure you post a good mix of different types of content. You can also import content using RSS feeds, Zapier, or the feature that lets you import content in bulk.
Once you’ve set up your content, you can schedule it. You can use a schedule that is already set up based on best practices, or you can make your own posting times from scratch. The calendar view makes it easy to see when and what you’ll be posting.
On the Analytics page, you can see how well your SMM campaign is doing and keep track of important metrics like profile growth, top-performing posts, engagement numbers (likes, comments, shares, etc.), and more.
You can also use SocialBee to make custom short URLs and track how well links are doing using UTM settings that you can change.
Facebook, Twitter, Instagram, LinkedIn, Pinterest, Google My Business, and TikTok are all supported social media networks.
Key points:
- Scheduling for social media based on content libraries
- Statistics about social media
- Integrations with other platforms for collecting content (Quuu, Pocket, etc.)
- Each brand has its own space.
- Users, roles, and workflows for approving content
- Done-for-you social media management
Pricing: SocialBee has different paid plans for agencies, businesses, and people who want to create their own content. Their cheapest plan starts at $13.30 per month. Plans for an agency start at $79 per month.
You can try SocialBee for free for 14 days.
5. Pallyy
Pallyy is one of the most affordable tools for managing social media. And it works especially well for those who want to market on Instagram.
There is a good free plan and a premium plan that isn’t too expensive. But even though it’s cheap, it has a lot of powerful features.
You can use it to schedule posts to popular social networks from your desktop, mobile, or iPad. You can also use the built-in Canva editor to find or create stunning content, reply to Instagram comments right from the app, make a custom landing page, make bio links to add to your Instagram profile, keep track of analytics, and more.
It also has one of the best ways to use it that we have seen. It’s very easy to use, and the calendar for scheduling looks great. It shows you thumbnail previews of all your content for the next month (or week, depending on your settings)
The drag-and-drop editor is set up so that you can see your whole Instagram feed at once and plan it visually. You can then sync it all at once to your calendar so it’s ready to post.
This is really helpful for Instagram, where brands and creators often try to make sure their feed works as a whole by using the same themes and color palette throughout.
When you schedule your posts, you can also schedule the first comment. This helps you keep hashtags separate from your caption.
Instagram, Facebook, Twitter, LinkedIn, Google My Business, Pinterest, and TikTok are all supported social media networks.
Key points:
- Link in bio tool (grid + links/buttons) for social scheduling that works best for sharing visual content.
- Comment management (IG only)
- Insights and reports (IG & LinkedIn only)
- Content curation (IG only)
Pricing: There’s a free plan with limited scheduling and analytics features.
The premium plan costs $15 per month and gives you access to all of the features. The price goes up depending on how many social profiles you need.
Read our review of Pallyy.
6. Iconosquare
Iconosquare is a social media platform that does everything. It is best known for its excellent analytics and reporting tools.
It has common social media management software features like publishing and scheduling tools for all the major platforms, a social listening tool, and a social inbox (for Instagram only).
But its analytics and reporting features are what really make it stand out. It gives you access to a lot of data about your campaigns and plots the metrics that are most important to you in graphs on your customized dashboard.
It also gives you benchmarks for over 100 industries so you can see if your performance is below, at, or above what is expected in your niche.
With the automatic reporting feature, all of these insights can be sent straight to your inbox or to your clients’ inboxes at regular intervals.
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You can find out when someone on Instagram talks about your brand (or one of your competitors) by using the Conversations feature. Conversations let you know how people feel about your brand and help you better manage your brand’s reputation by letting you respond quickly to important comments.
The Iconosquare scheduling tool also has powerful features like geolocations, suggestions for the best time to post, a first comment scheduler, user tagging, an Instagram feed preview, and more.
If you’re working on a team, you can now send social media posts you made on Iconosquare to other team members or clients for approval. This makes it easier to work together.
Instagram, Facebook, Twitter, LinkedIn, and TikTok are all supported social media sites. Not every network has access to every feature. For example, TikTok and LinkedIn only support analytics.
Key points:
- Conversations have social listening features
- Detailed analyses
- Auto-reporting
- Personal dashboards
- Benchmarks in the market
- Post approval and collaborations
- Powerful scheduler
Plans for Iconosquare start at $49 a month. There is also a free 14-day trial that doesn’t require a credit card.
7. PromoRepublic
PromoRepublic is a social media calendar and scheduling tool that comes with a built-in template library and a social inbox for enterprise customers.
The built-in library of templates is a great way to save time. It has more than 50,000 templates for social media posts that look great and are easy to change.
The content suggestion library, which holds media files like images and gifs that fit your industry, is another time-saving feature we liked. In the PromoRepublic dashboard, you can also change the graphics you want to use in your social media posts. No need to use tools from outside to make graphics.
Most of the other platforms on this list are like the social calendar tool. It has an easy-to-use interface that lets you schedule posts across platforms ahead of time.
PromoRepublic also has analytics and reporting tools that let you look at how well your campaign did and see how important metrics changed. There’s also a social inbox that makes it easy to respond to people who follow you.
Facebook, Instagram, LinkedIn, and Twitter are among the social media networks that can be used. Pinterest and Google My Business are only available on the Pro plan and higher.
Key points:
- Powerful tools for publishing and planning
- Recycling social media posts
- Mobile app
- Customizable social media post templates
- Content curation
- Visual editor
- Insights and reports
- Inbox social (Pro plans and above only)
- Tools for clients and teams to work together
Pricing: The Solo plan costs $9 per month, but it has very few features. We recommend the Pro plan, which starts at $39/month, for most users. Plans for businesses start at $75 per month. There is a free trial for 14 days.
Read our review of PromoRepublic.
8. The commotion
Crowdfire is one of the most popular and inexpensive tools for managing social media accounts. It’s used by more than 19 million creators and businesses, and its free plan is one of the best out there.
It has all the features you’d expect from an SMM solution, such as tools for scheduling and publishing, analytics, and monitoring brand mentions.
Curating content is probably the coolest thing about Crowdfire, though. For example, the innovative Article Recommendation tool will automatically find the best content on the web based on the topics you’re interested in.
Then, it will give you a list of relevant articles that you can easily share on your social media accounts. This makes it easier to come up with daily new content. Even better, the content you share is automatically made to fit each social platform.
You can also collect images for Instagram and Pinterest, content from your own blog or website, and even suggestions for hashtags.
You can plan all of your posts ahead of time and publish them at suggested times or whenever you want. Plus, you can easily change your posts for each of your social profiles so you don’t have to write new ones for each network.
Twitter, Facebook, LinkedIn, and Instagram are all supported social media networks. Except for the Free plan, all plans can use Pinterest.
Key points:
- Planning and putting out
- Content curation
- Automatically-made posts
- Listen to what people say about your brand.
- Analysing social data
Pricing: Crowdfire has a plan that is free for up to three accounts. You can only use basic features and can only schedule 10 posts per account.
You will need to upgrade if you want to use more features or schedule more posts. Plans that cost money start at $7.48 per month.
9. Sprout Social
Sprout Social is a powerful, all-in-one social media management platform that works best for large businesses and enterprise customers.
It’s not cheap because it’s an enterprise-level tool, but it has some of the most advanced social media features on the market.
The visual content calendar is great, especially for sites like Pinterest and Instagram that are based on pictures. With the app’s built-in multimedia library, you can find ideas and images to use in your posts without leaving the app.
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With powerful engagement tools, you can see all the messages you’ve gotten on all your social media accounts in one place. The unified inbox is great for larger teams because it makes it easy to assign conversations and respond to your followers at scale.
Through the analytics feature, you can also see key metrics and easily make reports for your clients. You can also listen in on brand mentions and do everything else you need to do to manage your social campaigns.
Twitter, Instagram, Facebook, LinkedIn, and Pinterest are all supported social media networks.
Key points:
- Integrated social inbox
- Tools for publishing and making plans
- Content calendar \sReview management
- Tools for keyword tracking and CRM
- Reporting in advance
- Paid tools to help spread Facebook posts
Pricing: Plans start at $89 per person per month. You can start by trying them out for 30 days for free.
10. TweetDeck
TweetDeck is a free tool for managing social media accounts on Twitter only. It won’t help with any other platforms, but if you’re mostly marketing on Twitter and you’re on a tight budget, it’s a great tool to add to your social media marketing stack.
Since it’s built right into Twitter, anyone with an account can use it for free without having to sign up for a separate account. You can use it to manage multiple Twitter accounts at once, schedule Tweets, and stay on top of what’s popular and what hashtags are being used.
The interface is made up of three columns, or “decks,” that can be changed. You can change these columns to show the information you care about most. For instance, you could have a column that shows your most recent notifications, mentions, or messages.
There are a lot of different types of columns to choose from, like the Trending column, which shows the most popular hashtags and news stories from around the world on that day, the Collection column, which shows a timeline of Tweets you’ve picked out, the Activity column, the Scheduled column, and more.
TweetDeck lets you add more than one account so you don’t have to keep switching between them. Once you’ve connected them, you can manage them all from one place and see more than one timeline at the same time.
You can send Tweets right from TweetDeck, or you can use its powerful set of tools to schedule Tweets to be sent at a later time, build collections of Tweets, and more.
You can even use its search feature to find out how people feel about a brand. Just search for your brand name or any keyword along with a happy or sad emoji, and it will show you comments about that keyword that are positive or negative.
Twitter is one of the social networks that can be used.
Key points:
- Connect and handle many accounts at once
- Powerful search function to find answers
- Trends deck
- View and manage your messages, mentions, and notifications
- Tweets can be posted and scheduled.
- Make collections of Tweets
Pricing: TweetDeck is always and forever free, so it’s a great option if you’re not ready to pay for a tool yet.
11. Hootsuite
Hootsuite is last on this list of tools for managing social media, but it is not the least important.
Hootsuite is a social media management tool that has been around for a long time and is also one of the most expensive. Some of the biggest brands, such as 800 of the Fortune 1000, use it.
As an all-in-one solution, it has most of the tools you need to run your social campaigns, such as publishing, analytics, scheduling, and tools for working with your team.
It’s very easy to use the content calendar. In addition to scheduling and publishing content, you can also manage all your customer communications on the platform. This includes all major social platforms, SMS, WhatsApp, LiveChat, and apps.
Robust insights make it easy to spot and analyze trends in real time and track engagement across your posts and social media channels. Brand protection features help you make sure you’re following all the rules and reduce security risks.
Hootsuite can also help you manage, optimize, and keep track of how well your social advertising campaigns are doing.
You can also use social streams to respond to messages and mentions. They’re easy to change and more like what you’d find on Facebook’s Newsfeed.
But social streams aren’t very useful, and when we used them, we missed a lot of messages from our followers. We chose a tool that has a social media inbox because of this.
Instagram, Facebook, Twitter, YouTube, LinkedIn, and Pinterest are all supported social media sites.
Key points:
- Powerful scheduler
- Social streams
- a lot of connections
- Strong analysis
- Managing ads and working together as a team (on Team plan and above)
- Plans start at $49 per month, and there is a free 30-day trial.
As you can see, there are a lot of tools out there that can help you manage your social media accounts more effectively. Your needs and goals will determine which social media management software is best for you.
The first things you should ask yourself to help narrow down your choices are:
- What do you want to do that you think the tool will help you do?
- Which social media sites will you be using?
- Do you need a platform that does everything or would you rather add it to the rest of your stack?
- Once you know all of that, you can choose something that fits the bill.
For example, if you just want to schedule social media posts ahead of time and don’t need any other bells and whistles, you should use a tool like SocialBee that’s made just for that.
You may need an all-in-one social media management tool if you want to save money and avoid using a lot of different social media tools. In that case, your best choices are Sendible and Agorapulse.
Sendible has slightly better scheduling features than the other one, but it is harder to use. Agorapulse’s social inbox and team collaboration tools are better, but its entry-level plan costs more. But neither of these social media tools is a bad choice.
Pallyy is a good choice if Instagram is your main focus (you can also find more Instagram marketing tools here).
Also, if Twitter is your main focus and you can’t afford a paid tool, TweetDeck is a great free choice.
This information should hopefully help you choose the best social media management tools for your needs. Good luck!
P.S. If none of these are what you’re looking for, you can find more ideas in our list of the best social media automation tools.
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